FMCG Brand Strategy Lead — Hybrid & Growth

Placements24; Mossel Bay; Hybrid; ZAR 1,000,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health and retirement benefits

Leadership development

Collaborative environment

Job summary

Placements24 seeks an innovative FMCG Brand Manager to lead brand strategy and execution for key products in the Western Cape, including Mossel Bay. You’ll develop compelling brand plans, drive marketing initiatives, and ensure growth and profitability across regions.

You will work with cross-functional teams to bring brand visions to life, analyze trends and consumer behavior, and create impactful campaigns that resonate locally.

Qualifications

• Bachelor-level degree required in marketing or related field.
• 5+ years managing FMCG brands with proven results.
• Strong presentation and project management abilities.

Responsibilities

• Develop and implement brand strategies, positioning, and marketing plans.
• Conduct market research and leverage consumer insights for growth.
• Manage marketing budget and allocate resources effectively.
• Collaborate with agencies and internal teams on campaigns.
• Monitor performance and report on key brand metrics.

Skills

Brand management

Market research

Budget management

Analytical skills

Clear communication

Education

Bachelor's degree in Marketing or related field

Job description

Placements24 seeks an innovative FMCG Brand Manager to lead brand strategy and execution for key products in the Western Cape, including Mossel Bay. You’ll develop compelling brand plans, drive marketing initiatives, and ensure growth and profitability across regions.

You will work with cross-functional teams to bring brand visions to life, analyze trends and consumer behavior, and create impactful campaigns that resonate locally.