FMCG Category Insights Lead | Hybrid, Data-Driven

Placements24; Sandton; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Health benefits

Learning & development

Collaborative culture

Job summary

Placements24 is seeking a highly analytical Senior FMCG Category Analyst to provide strategic insights that shape category performance and drive business growth. This hybrid role focuses on data-driven recommendations across product assortment, pricing, and promotions.

You'll work with category managers and marketing to translate complex data into actionable guidance, monitor market dynamics, and support new product introductions with rigorous analysis and clear communication.

Qualifications

• Bachelor's degree in a quantitative field (Marketing, Statistics, Economics or Analytics).
• At least 4 years in category analysis, market research, or similar analytical FMCG role.
• Proficient in Excel, SQL, SPSS and data visualization tools; Tableau/Power BI preferred.
• Strong grasp of retail metrics, consumer data and market dynamics.

Responsibilities

• Analyze sales and market data to identify trends and opportunities in FMCG categories.
• Develop reports and presentations on category performance, insights, and strategic recommendations.
• Monitor competitive landscape and provide timely intelligence to management.
• Collaborate with category managers to forecast demand and support new product introductions.

Skills

Analytical thinking

Communication

Hybrid work readiness

Problem solving

Data interpretation

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics

Tools

Excel

SQL

SPSS

Tableau

Power BI

Job description

Placements24 is seeking a highly analytical Senior FMCG Category Analyst to provide strategic insights that shape category performance and drive business growth. This hybrid role focuses on data-driven recommendations across product assortment, pricing, and promotions.

You'll work with category managers and marketing to translate complex data into actionable guidance, monitor market dynamics, and support new product introductions with rigorous analysis and clear communication.