FMCG Brand & Trade Marketing Lead — Retail Launches

Jackie Cory Recruitment; Gqeberha; Presencial; ZAR 700.000 - 1.000.000; Jornada completa

Descripción de la vacante

Unknown Client in Port Elizabeth seeks an experienced Brand & Trade Marketing Manager to drive brand strategy, retail marketing and product launches across multiple channels. You will develop brand guidelines and annual plans, and lead in-store campaigns across a multi-brand portfolio.

The role requires 5+ years in FMCG marketing (3+ years in trade marketing or brand management), strong analytical and budgeting skills, and travel readiness within SA.

Formación

• Degree or diploma in Marketing, Business, Commerce or equivalent proven experience.
• Minimum 5 years' FMCG marketing experience, including at least 3 years in hands-on trade marketing or brand management within SA retail.
• Proven experience planning, executing and evaluating retail promotions, with measurable sales results.
• Experience managing POS, merchandising, in-store activations and external suppliers.
• Strong analytical skills, including sales reporting, Excel or Google Sheets, and ROI evaluation.
• Experience managing marketing budgets, purchase orders and supplier costs.
• Excellent written and verbal communication skills.
• Valid driver’s licence and willingness to travel nationally.
• Must be based in Port Elizabeth and able to work office-based.

Responsabilidades

• Develop brand strategies, guidelines and annual marketing plans across the brand portfolio.
• Plan and execute trade marketing campaigns, promotions and in-store activations.
• Manage POS materials, planograms, merchandising standards and promotional agencies.
• Build and evaluate promotions using sales data, sell-out growth and ROI.
• Lead retail launch planning for new products, including the upcoming vehicle air fragrance brand.
• Prepare customer presentations, sales support materials and product launch kits.
• Manage marketing budgets, supplier relationships, purchase orders and campaign expenditure.
• Monitor competitor activity, retail trends and brand performance.
• Collaborate with Sales, Operations, Finance, Design and Social Media teams to align marketing activities.
• Ensure brand consistency, accurate pricing and compliance with applicable vaping advertising and age-restriction regulations.

Conocimientos

Analytical skills

Communication skills

Team collaboration

Willingness to travel

Educación

Marketing/Business degree or diploma

Herramientas

Excel

Google Sheets

Descripción del empleo

Unknown Client in Port Elizabeth seeks an experienced Brand & Trade Marketing Manager to drive brand strategy, retail marketing and product launches across multiple channels. You will develop brand guidelines and annual plans, and lead in-store campaigns across a multi-brand portfolio.

The role requires 5+ years in FMCG marketing (3+ years in trade marketing or brand management), strong analytical and budgeting skills, and travel readiness within SA.