FMCG Brand Manager — Growth, Strategy & Campaigns

Placements24; Pietermaritzburg; On-site; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Employee discounts

Job summary

Placements24 is seeking an experienced Brand Manager to lead the FMCG division in Pietermaritzburg. You will craft comprehensive brand strategies, drive consumer engagement, and collaborate with sales, product development, and external agencies to ensure consistent messaging and successful campaigns.

The role requires strategic thinking, 5+ years in brand management, and a proven track record in driving growth in competitive FMCG markets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field required.
• MBA preferred for strategic leadership in FMCG branding.
• Minimum 5 years of progressive brand management experience in FMCG.

Responsibilities

• Develop and implement integrated brand strategies, marketing plans, and promotional campaigns.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Manage the brand's P&L and allocate resources for marketing activities.
• Oversee creation of marketing collateral and digital content ensuring brand consistency.
• Collaborate with sales to support trade marketing and product launches.
• Monitor brand performance and provide actionable insights.

Skills

Brand management

Market research

Analytical skills

Communication

Presentation skills

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

CRM software

Job description

Placements24 is seeking an experienced Brand Manager to lead the FMCG division in Pietermaritzburg. You will craft comprehensive brand strategies, drive consumer engagement, and collaborate with sales, product development, and external agencies to ensure consistent messaging and successful campaigns.

The role requires strategic thinking, 5+ years in brand management, and a proven track record in driving growth in competitive FMCG markets.