Brand & Trade Marketing Manager

Jackie Cory Recruitment; Oos-Kaap; On-site; ZAR 700,000 - 950,000; Full time

Job summary

Jackie Cory Recruitment is seeking a Brand & Trade Marketing Manager for a fast-growing FMCG business in Port Elizabeth. You will drive brand strategy, retail marketing and product launches across multiple channels.

The role requires 5+ years in FMCG marketing, with hands-on trade marketing or brand management in South African retail; travel nationally and office-based in Port Elizabeth.

Qualifications

• Degree or diploma in Marketing, Business, Commerce or equivalent.
• 5+ years FMCG marketing experience with 3+ years trade/brand management in SA retail.
• Experience planning and evaluating retail promotions with measurable sales results.
• Willingness to travel nationally and be office-based in Port Elizabeth.

Responsibilities

• Develop brand strategies, guidelines and annual marketing plans across the brand portfolio.
• Plan and execute trade marketing campaigns, promotions and in-store activations.
• Manage POS materials, planograms, merchandising standards and promotional agencies.
• Build and evaluate promotions using sales data, sell-out growth and ROI.
• Lead retail launch planning for new products, including the upcoming vehicle air fragrance brand.
• Prepare customer presentations, sales support materials and product launch kits.
• Manage marketing budgets, supplier relationships, purchase orders and campaign expenditure.
• Monitor competitor activity, retail trends and brand performance.
• Collaborate with Sales, Operations, Finance, Design and Social Media teams to align marketing activities.
• Ensure brand consistency, accurate pricing and compliance with applicable vaping advertising and age-restriction regulations.

Skills

Brand management

Trade marketing

Retail marketing

Marketing analytics

Budget management

Communication skills

Education

Marketing degree

Tools

Excel

Google Sheets

Job description

Brand & Trade Marketing Manager

Location: Port Elizabeth

Our client is a fast-growing FMCG business with a growing multi-brand portfolio, is seeking an experienced Brand & Trade Marketing Manager to drive brand strategy, retail marketing and product launches across multiple channels.

Key Responsibilities

• Develop brand strategies, guidelines and annual marketing plans across the brand portfolio.
• Plan and execute trade marketing campaigns, promotions and in-store activations.
• Manage POS materials, planograms, merchandising standards and promotional agencies.
• Build and evaluate promotions using sales data, sell-out growth and ROI.
• Lead retail launch planning for new products, including the upcoming vehicle air fragrance brand.
• Prepare customer presentations, sales support materials and product launch kits.
• Manage marketing budgets, supplier relationships, purchase orders and campaign expenditure.
• Monitor competitor activity, retail trends and brand performance.
• Collaborate with Sales, Operations, Finance, Design and Social Media teams to align marketing activities.
• Ensure brand consistency, accurate pricing and compliance with applicable vaping advertising and age-restriction regulations.

Requirements

• Degree or diploma in Marketing, Business, Commerce or equivalent proven experience.
• Minimum 5 years' FMCG marketing experience, including at least 3 years in hands-on trade marketing or brand management within South African retail.
• Proven experience planning, executing and evaluating retail promotions, with measurable sales results.
• Experience managing POS, merchandising, in-store activations and external suppliers.
• Strong analytical skills, including sales reporting, Excel or Google Sheets, and ROI evaluation.
• Experience managing marketing budgets, purchase orders and supplier costs.
• Excellent written and verbal communication skills.
• Valid driver's licence and willingness to travel nationally.
• Must be based in Port Elizabeth and able to work office-based.

Advantageous

• Experience in vaping, tobacco or other regulated consumer goods.
• Forecourt, convenience or automotive aftermarket retail experience.
• Experience launching new brands or products into national retail.
• Multi-brand FMCG marketing or international product launch experience.