FMCG Brand & Retail Trade Marketing Lead

Hire Resolve; Oos-Kaap; On-site; ZAR 700,000 - 1,200,000; Full time

Job summary

Hire Resolve is seeking an experienced Brand & Trade Marketing Manager to lead brand strategies and in-store campaigns in the FMCG sector. You will drive promotions, activations and visibility across multiple brands, ensuring ROI and growth in a dynamic South African retail landscape.

The role requires hands-on marketing expertise, strong SA retail experience and the ability to deliver measurable commercial results while collaborating with retailers, suppliers and partners.

Qualifications

• Degree or diploma in Marketing, Business, Commerce or related field, or equivalent proven experience.
• Minimum 5 years' experience in FMCG marketing.
• At least 3 years' hands-on experience in South African retail trade marketing or brand management.
• Proven experience managing retail promotions and brand activations.
• Experience with POS materials, planograms and in-store marketing execution.
• Strong understanding of retail environments and consumer behaviour.
• Experience managing marketing budgets, suppliers and purchase orders.
• Strong reporting and analytical skills, including Excel or Google Sheets.
• Excellent communication, presentation and relationship-building skills.
• Valid driver's licence and willingness to travel nationally.

Responsibilities

• Develop and implement brand and trade marketing strategies across multiple brands.
• Plan, coordinate and execute retail promotions and in-store marketing campaigns.
• Manage brand activations, point-of-sale materials and planogram execution.
• Drive product visibility, customer engagement and sell-out performance.
• Monitor campaign effectiveness and report on sales performance and ROI.
• Manage marketing budgets, suppliers, purchase orders and campaign expenditure.
• Coordinate product launches and promotional activities across retail channels.
• Build and maintain relationships with retailers, suppliers and marketing partners.
• Identify opportunities to improve brand positioning and market share.
• Ensure all marketing activities comply with relevant advertising and industry regulations.

Skills

Brand strategy

Trade marketing

Retail promotions

Campaign measurement

Budget management

Communication

Relationship building

Travel willingness

Education

Bachelor's in Marketing

Diploma in Marketing

Tools

Excel

Google Sheets

Job description

Hire Resolve is seeking an experienced Brand & Trade Marketing Manager to lead brand strategies and in-store campaigns in the FMCG sector. You will drive promotions, activations and visibility across multiple brands, ensuring ROI and growth in a dynamic South African retail landscape.

The role requires hands-on marketing expertise, strong SA retail experience and the ability to deliver measurable commercial results while collaborating with retailers, suppliers and partners.