FMCG Brand Manager: Growth & Campaigns Leader

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Medical benefits

Retirement benefits

Employee discounts

Job summary

Placements24 seeks a Brand Manager for its FMCG team in Midrand. Shape brand strategies, drive market share, and lead integrated campaigns across digital, social, and traditional channels.

Requires a Bachelor's in Marketing or related field and 5+ years in FMCG branding. Analyze market trends, consumer insights, and competitive activity to inform brand narratives and ROI-driven initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5+ years experience as a Brand Manager or in a similar FMCG marketing role.
• Strong understanding of brand management, marketing strategy and consumer behavior.
• Proven success in launching or revitalizing brands.

Responsibilities

• Develop and implement brand strategies aligned with company objectives.
• Conduct market research and consumer analysis to identify insights.
• Lead integrated campaigns across digital, social media, and traditional channels.
• Manage brand budgets and ROI-focused resources.
• Collaborate with sales, product development and agencies for consistent messaging.
• Monitor brand performance and report insights to senior management.

Skills

Brand management

Market research

Campaign management

Budgeting

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Market research tools

Job description

Placements24 seeks a Brand Manager for its FMCG team in Midrand. Shape brand strategies, drive market share, and lead integrated campaigns across digital, social, and traditional channels.

Requires a Bachelor's in Marketing or related field and 5+ years in FMCG branding. Analyze market trends, consumer insights, and competitive activity to inform brand narratives and ROI-driven initiatives.