Brand Marketing Specialist - FMCG

Placements24; Benoni; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Job summary

Placements24 in Benoni, Gauteng, seeks a Brand Marketing Specialist to drive brand strategy and consumer engagement within a fast-moving consumer goods environment. You will work with the Brand Manager to implement campaigns and manage digital presence.

The ideal candidate has 2–4 years in brand/digital marketing, a Bachelor's in marketing or related field, strong analytical skills, and a creative approach to brand building. This role offers growth within a supportive FMCG team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 2-4 years in brand marketing or related FMCG role.
• Strong marketing principles and consumer behavior knowledge.
• Experience with digital marketing platforms and social media management.
• Excellent written and verbal communication skills.
• Proficiency in MS Office Suite.
• Ability to thrive in a fast-paced team environment.

Responsibilities

• Assist in development and execution of integrated brand plans.
• Conduct market research and analyze consumer insights.
• Manage digital marketing initiatives including social media and email.
• Monitor brand performance metrics and report findings.
• Collaborate with creative agencies on collateral.
• Support brand events, sponsorships, and promotions.
• Maintain brand consistency across channels.
• Analyze competitor activities and market trends.
• Coordinate with sales and product teams on brand objectives.
• Manage timelines and budgets for marketing initiatives.

Skills

Brand management

Digital marketing

Consumer insights

Analytics

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

MS Office Suite

Social media management tools

Email marketing platforms

Job description

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and experienced Brand Marketing Specialist to join their dynamic team in Benoni, Gauteng . This role is crucial for supporting the development and execution of brand strategies that enhance market presence and drive consumer engagement. The Brand Marketing Specialist will work closely with the Brand Manager to implement marketing campaigns, manage digital presence, conduct market research, and analyze brand performance. This is an exciting opportunity for a passionate marketing professional to contribute to the growth of well-established brands within the competitive FMCG landscape. The ideal candidate will have a strong understanding of marketing principles and a creative approach to brand building, based in Benoni, Gauteng .

Key Responsibilities

• Assist in the development and execution of integrated brand marketing plans and campaigns.
• Conduct market research and analyze consumer insights to inform brand strategy and product positioning.
• Manage and execute digital marketing initiatives, including social media content, online advertising, and email marketing.
• Monitor and report on brand performance metrics, including sales, market share, and consumer sentiment.
• Collaborate with creative agencies to develop compelling marketing collateral and advertising materials.
• Support the planning and execution of brand events, sponsorships, and promotional activities.
• Maintain brand consistency across all marketing channels and touchpoints.
• Analyze competitor activities and market trends to identify opportunities for brand differentiation.
• Work closely with sales and product development teams to ensure alignment on brand objectives.
• Manage project timelines and budgets for specific marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2-4 years of experience in brand marketing, digital marketing, or a related role, preferably within the FMCG industry .
• Solid understanding of marketing principles, brand management, and consumer behavior.
• Experience with digital marketing platforms and social media management tools.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Proficiency in MS Office Suite.
• Ability to work effectively in a fast-paced team environment.
• Creative thinking and a passion for brand building.
• Knowledge of the South African market and consumer trends is advantageous.

Benefits

Our client offers a competitive salary and benefits package, including medical aid and a retirement fund. This role provides valuable experience and growth opportunities within the FMCG sector. You will be part of a supportive team in Benoni, Gauteng , contributing to exciting marketing projects and brand development initiatives. The company fosters a culture of learning and development, offering exposure to various facets of brand management.