FMCG Brand Growth Lead (Benoni)

Placements24; Benoni; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 in Benoni, Gauteng, is seeking a creative Brand Manager to develop and execute brand strategies that elevate equity, engage consumers, and drive business results. You will translate consumer insights into integrated campaigns, manage budgets, collaborate with agencies and cross-functional teams, and monitor performance to unlock growth for leading FMCG brands in the South African market.

The role requires a strategic mindset, strong analytics, and a track record of successful brand

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 4-6 years of brand management experience in FMCG.
• Demonstrated success in building and growing brands, with a portfolio of impactful campaigns.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and project management abilities.
• Reside in or be willing to commute to Benoni, Gauteng.

Responsibilities

• Develop and implement comprehensive brand plans and marketing strategies aligned with business objectives.
• Conduct market research and consumer analysis to identify key insights and opportunities.
• Oversee the development and execution of integrated marketing campaigns across various channels.
• Manage the brand's budget, ensuring optimal allocation of resources for marketing activities.
• Collaborate with creative agencies and internal teams to develop compelling brand communication materials.
• Monitor brand performance, analyze key metrics, and provide actionable recommendations for improvement.
• Ensure brand consistency in all communications and marketing efforts.
• Identify opportunities for brand innovation and new product development.
• Manage relationships with external stakeholders, including media and partners.
• Stay abreast of industry trends and competitor activities to maintain brand relevance.

Job description

Placements24 in Benoni, Gauteng, is seeking a creative Brand Manager to develop and execute brand strategies that elevate equity, engage consumers, and drive business results. You will translate consumer insights into integrated campaigns, manage budgets, collaborate with agencies and cross-functional teams, and monitor performance to unlock growth for leading FMCG brands in the South African market.

The role requires a strategic mindset, strong analytics, and a track record of successful brand