On & Off Trade Sales Representative | CLM Brands | Garden Route | PE

Managed People Solutions Pty; Oos-Kaap; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Managed People Solutions is seeking a dynamic Sales Representative to manage On-Consumption and Off-Consumption channels in South Africa. You will drive revenue growth, expand distribution, and maintain customer relationships in retail and hospitality environments. The ideal candidate will have 2-4 years of related experience, a valid driver's license, and proficiency in Microsoft Office and CRM systems. Enthusiasm for the liquor industry and effective communication skills are essential for success in this role.

Qualifications

• Grade 12 (Matric) is required.
• 2-4 years experience in FMCG, liquor, retail, or hospitality sales.
• Valid driver’s license and own reliable vehicle.
• Basic proficiency in Microsoft Office and CRM systems.

Responsibilities

• Achieve and exceed sales targets across retail and hospitality channels.
• Ensure strong product visibility and secure listings in retail.
• Build and maintain relationships with retail and hospitality stakeholders.
• Maintain accurate records in CRM systems.
• Ensure compliance with company systems and policies.

Skills

Strong sales and results orientation

Customer relationship management

Communication and influencing skills

Commercial awareness

Planning and organisation

Education

Grade 12 (Matric)

2–4 years’ experience in FMCG, liquor, retail, or hospitality sales

Tools

Microsoft Office

CRM systems (e.g., Salesforce, CG Cloud)

Job description

Craft Liquor Merchants (CLM) is seeking a dynamic and commercially driven Sales Representative to manage and grow both On-Consumption (hospitality) and Off-Consumption (retail) channels within an assigned territory.

This role is responsible for driving revenue growth, expanding distribution and listings, and executing trade activities across a diverse customer base, including liquor stores, retail chains, restaurants, bars, and hotels.

The successful candidate will operate as a dual-channel commercial owner, ensuring strong brand presence, customer engagement, and consistent execution across both environments.

Key Responsibilities

• Sales & Revenue Growth:
  • Achieve and exceed sales targets across both retail and hospitality channels
  • Drive revenue growth through increased product distribution, listings, and account expansion
  • Identify new business opportunities and grow existing customer portfolios
  • Monitor sales performance and implement corrective actions where required
• Trade Execution & Brand Presence:
  • Ensure strong product visibility, merchandising, and pricing compliance in retail outlets
  • Secure and maintain product listings on menus and wine lists within hospitality venues
  • Execute promotions, activations, tastings, and trade campaigns
  • Support product launches and seasonal initiatives across both channels
• Customer Relationship Management:
  • Build and maintain strong relationships with:
    • Retail buyers, store managers, and distributors
    • Restaurant owners, bar managers, chefs, and hospitality stakeholders
  • Conduct structured trade visits aligned to call cycle requirements
  • Provide professional service and resolve customer queries effectively
• Customer Development & Category Growth:
  • Support retail customers with merchandising and promotional execution
  • Support hospitality customers with:
    • Product training and tastings
    • Menu development and wine pairing recommendations
  • Identify opportunities to grow category performance and customer sales
• Reporting, Insights & Administration:
  • Maintain accurate and up-to-date records in CRM systems (e.g. Salesforce, CG Cloud)
  • Track performance against targets and provide regular feedback
  • Analyse sales data and customer trends to inform decision-making
  • Monitor competitor activity and provide market insights
• Operational Execution & Compliance:
  • Process orders accurately and ensure product availability
  • Manage stock allocation in line with customer needs and business requirements
  • Ensure compliance with company systems, processes, and policies
  • Maintain high standards of professionalism and operational discipline

Key Competencies

• Strong sales and results orientation
• Customer relationship management across diverse environments
• Communication and influencing skills
• Commercial awareness and opportunity identification
• Planning, organisation, and time managementAbility to work independently and manage a territory

Minimum Requirements

• Grade 12 (Matric)
• 2–4 years’ experience in FMCG, liquor, retail, or hospitality sales
• Valid driver’s licence and own reliable vehicle
• Basic proficiency in Microsoft Office and CRM systems