Field Sales Manager

Smollan; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Smollan in Cape Town seeks a results-driven sales professional responsible for achieving in-store targets, promotions execution, and distribution of lines. You will negotiate space, monitor pricing, and collaborate with store owners and clients to optimise share and stock flow.

The role focuses on driving sales through analysis of store performance, planograms adherence, and timely implementation of promotional activities with cross-functional teams.

Qualifications

• Ability to drive targets per store/brand/LSM.
• Identify fast/slow movers to optimize share.
• Negotiate space based on sales velocity.
• Communicate pricing anomalies to stakeholders.
• Effectively manage stock and minimize returns.
• Plan and implement sales initiatives and promotions.

Responsibilities

• Drive sales targets by understanding targets per store, per brand and per LSM.
• Break targets into measurable increments and monitor progress.
• Negotiate promotional space and stock levels based on rate of sale.
• Coordinate POS/promotions and ensure planograms and category flows are followed.
• Manage distribution of product lines and monitor speed to market.
• Maintain stakeholder relationships and report on sales activities.

Skills

Sales targets

Store merchandising

Negotiation

Pricing monitoring

Stock management

Promotions planning

Job description

Achievement of Sales Targets

Drive sales targets by understanding targets per store, per brand and per LSM, and break these down into measurable increments Increase volumes in stores by identifying fast vs slow movers and increase/decrease forward share accordingly Drive ad-hoc promotions/deals to increase sales Negotiate space based on rate of sales Identify in-store cross-merchandising opportunities Ensure stock pressure is applied Monitor in-store pricing and communicate anomalies to store owner/manager and client Manage stock effectively Minimise credit notes and returns Develop alternative strategies to increase sales Plan and implement sales operations for clients and customers based on analysis of sales data Manage implementation of sales initiatives and value-adding store operations Ensure timely implementation of promotional activities and communicate non-compliance Continually monitor orders placed through call centre by cross-checking reference numbers If there are pack changes, ensure labels on shelf are changed accordingly .

Promotion and POS Management

Negotiate POS material with store owners/managers Negotiate space based on rate of sales Ensure generic planograms are implemented Ensure store-specific planograms and category flows are implemented and maintained Ensure forward share is reflected on shelf as per rate of sale Ensure market share is reflected in the category Facilitate the implementation of promotional grids as per agreed timeframes and objectives Communicate promotional activities to the necessary stakeholders Ensure promotional activities have been implemented and maintained Ensure all staff understand mechanics of promotion and provide feedback to Regional Manager .

Distribution of Lines

Negotiate new listings in stores with store owners/ managers and manage the distribution of lines Inform sales force of new innovations Monitor speed to market and stock in DC Provide feedback to clients on distribution of new lines and monitor sales of new lines Monitor competitors’ new innovations and provide visual and written feedback to client .

Stakeholder Management

Build sound relationships based on mutual trust and goodwill Provide continuous feedback as per client requirements Compile trade visit and contact reports Compile regular reports to Regional Managers Conduct review meetings with clients Provide feedback via appropriate feedback platform Read and respond appropriately to clients and customers, using influence to negotiate agreement to proposals, plans and ideas .