Media Buyer (Facebook, eCommerce)

Scale Jet; Johannesburg; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Money Tree Strategy, a performance-oriented digital marketing agency, is seeking an ambitious Media Buyer with expertise in Facebook and eCommerce advertising. You will manage paid campaigns, optimise content, and collaborate with designers to craft compelling ad content across channels.

You will handle budgets, report results to management, and advance toward independence. Strong English, data-driven analysis in Excel/Sheets, familiarity with Shopify, and a startup mindset are essential in our

Qualifications

• Overseeing digital marketing campaigns and social media management.
• Proficient in PPC for ecommerce (FB/IG/TikTok/Google).
• Agency experience preferred.
• Excellent written and verbal English.
• Strong data analysis with Excel/Sheets and data visualization tools.
• Experience with Shopify and digital marketing ecosystems.

Responsibilities

• Lead strategy and manage paid social campaigns (Meta/Facebook).
• Develop and implement overall client digital marketing strategy including content and ad strategy, brand, CRO, and LTV.
• Manage client budgets upwards of $50,000 USD per month.
• Apply insights from campaigns to improve results.
• Analyze campaign data and report weekly/monthly in ad platforms and Shopify.
• Collaborate with design team on ad content across tones.
• Recommend direct marketing methods beyond Paid Media.
• Stay updated with digital media trends.
• Build processes in back-end functions and strategy.
• Define project scope with a detailed plan and monitor progress.
• Explore trends and new campaign ideas.
• Identify new digital promotional opportunities.
• Improve clients' brand presence.
• Conduct ongoing competitor research.

Skills

Digital marketing campaigns

Social media management

Content creation

Communication skills

PPC advertising

Tools

Shopify

Excel

Google Sheets

GSuite

Slack

Job description

About the job Media Buyer (Facebook, eCommerce)

Our client, Money Tree Strategy agency, is seeking an ambitious and motivated Media Buyer with expertise in digital marketing. If you're a self-driven professional well-versed in the intricacies of digital ad platforms, this is the perfect opportunity for you!

At Money Tree Strategy, we pride ourselves on being a performance-oriented digital marketing agency. Our mission is to apply the digital growth strategies of leading global companies to our eCommerce clients.

As a member of our team, you will have the chance to deliver the highest level of service to our clients, helping them achieve their goals and foster their growth. We value accountability, creativity, and passion in everything we do, and we reward top-performing individuals without any internal politics.

Success in this role will be defined by:

- Your ability to analyse and optimise content on various social media channels, particularly Facebook, to maximise ad performance.

- Meeting deadlines and maintaining effective communication with team members and clients, ensuring timely responses and updates.

- Maintaining profitability on assigned ad accounts and achieving budget goals.

- Eventually becoming 80% independent, taking ownership of reporting results to your direct manager, and developing problem-solving skills to bring creative solutions, be it in marketing or other areas.

Your role will include various tasks, such as:

• Lead strategy and manage paid marketing campaigns for Social Media Ads on Meta/Facebook. Experience with other channels is a plus (Google Ads, Youtube Ads, Tiktok Ads, Snapchat Ads, Pinterest etc.)
• Be responsible for creating, implementing, and managing the overall clients digital marketing strategy including: content and ad strategy, brand strategy, CRO, and LTV generation
• Maintain digital marketing budgets for clients upwards of $50,000 USD per month
• Apply insights of previous and ongoing campaigns to future campaigns for improved results
• Analyse campaign data and reporting on recommendations and strategy on a weekly and monthly basis within ad management platforms and e-commerce platforms such as Shopify
• Work closely with the design team to strategize ad content and execute marketing campaigns in various tones of voice for different products
• Recommend and implement direct marketing methods beyond Paid Media
• Stay up-to-date with digital media technologies and the latest trends
• Simultaneously create a structure and build processes in back end functions and strategy
• Manage the scope of project requirements (develop a detailed project plan and monitor progress)
• Proactively explore trends, new campaign ideas, and new marketing methods to push products
• Identify new digital promotional opportunities
• Work to improve clients brand presence
• Conduct competitor research analysis on an ongoing basis

Desired Qualifications:

• Demonstrated expertise and accomplishments in overseeing digital marketing campaigns, managing social media accounts, creating content, and handling communications
• PPC Experience for eCommerce brands (FB Ads, Instagram Ads, Tiktok and/or Google Ads)
• Previous work experience in a digital marketing agency is highly desired
• Exceptional written and verbal communication skills (fluent in English)
• Knowledgeable of marketing best practices
• Proficiency in data analysis using Excel, Google Sheets, GSuite, and other data visualisation tools
• Strong analytical thinking and proficiency in quantitative reasoning and data analysis
• Track record of planning and managing digital marketing campaigns for diverse clients across different industries, with a focus on women's luxury and fashion products as a plus
• Strong understanding of Shopify
• Tech savvy - you are able to work with various tools and softwares
• Excellent organisational and time management abilities
• Effective communication and team management skills, experience with Slack as an advantage
• Ability to multitask and manage multiple projects simultaneously; understanding of Project Management tools a plus (such as ClickUp, Asana, Monday.com, etc.)
• Passion for technology and startups
• Highly comfortable with learning complex, difficult to understand topics
• Ability to handle constructive feedback and take responsibility for assigned work and clients

If this opportunity excites you and you are ready to join a dynamic team, thrive in a fast-paced environment, and make a significant impact on the growth of our clients' businesses - don't wait any longer!