External Sales Representative | Hardware | Cape Town

Salesworx Recruitment (Pty) Ltd; Cape Town; On-site; ZAR 201,000 - 246,000; Full time

Benefits offered by this job

Vehicle Maintenance Allowance

Company Fuel Card

Data & Airtime Allowance

Attractive Commission Structure

Significant Earnings Potential

Job summary

Salesworx Recruitment (Pty) Ltd is seeking driven External Sales Representatives to grow a defined territory within the South African hardware, building materials, agricultural, irrigation and wholesale sectors. The role targets new business development, existing account expansion and high customer service standards to meet sales targets.

The ideal candidate already has a network calling on independent hardware stores and can leverage connections to accelerate growth.

Qualifications

• Minimum 3–5 years external sales experience.
• Hardware, plumbing, tools, building materials or related industry experience is highly advantageous.
• Valid South African driver's license.
• Own reliable vehicle (essential).
• Matric certificate.
• Computer literacy.
• Comfortable using CRM systems and mobile sales applications.
• Stable employment history with strong references.

Responsibilities

• Manage and grow an allocated geographical territory.
• Develop strong relationships with independent hardware store owners and key decision-makers.
• Increase sales and product penetration within existing accounts.
• Identify and open new customer accounts.
• Promote the full product range.
• Conduct regular customer visits and route planning.
• Present promotions, pricing initiatives and new product launches.
• Monitor competitor activity and market trends.
• Ensure accurate reporting through the company's CRM system.
• Maintain a healthy sales pipeline and prospect list.
• Achieve sales, growth and activity objectives.
• Assist customers with product knowledge and merchandising opportunities.
• Resolve customer queries professionally and efficiently.

Skills

External sales

Territory management

Relationship building

CRM software

Route planning

Product promotions

Communication

Negotiation

Computer literacy

Driver's license

Education

Matric certificate

Tools

CRM systems

Job description

Our client, an established South African wholesale supplier with a strong footprint across the independent hardware, building material, agricultural, irrigation, plumbing, and retail trade sectors, is seeking driven and commercially minded External Sales Representatives to join their team.

This role is ideal for candidates who can gain traction quickly, identify growth opportunities within their territory, and build lasting customer relationships that drive sustainable business success. The successful candidate will be responsible for developing new business, managing existing accounts, increasing market presence, and delivering exceptional customer service while achieving sales targets.

The ideal candidate will already have an existing network and established relationships calling on independent hardware stores with the ability to leverage these connections to accelerate sales growth and expand market reach. Please note: This is not a retail sales position. We require experience selling to hardware, trade and wholesale customers, not consumer-facing retail sales.

KEY RESPONSIBILITIES

• Manage and grow an allocated geographical territory.


• Develop strong relationships with independent hardware store owners and key decision-makers.


• Increase sales and product penetration within existing accounts.


• Identify and open new customer accounts.


• Promote the full product range.


• Conduct regular customer visits and route planning.


• Present promotions, pricing initiatives and new product launches.


• Monitor competitor activity and market trends.


• Ensure accurate reporting through the company's CRM system.


• Maintain a healthy sales pipeline and prospect list.


• Achieve sales, growth and activity objectives.


• Assist customers with product knowledge and merchandising opportunities.


• Resolve customer queries professionally and efficiently.

Minimum Requirements

• Minimum 3–5 years external sales experience.


• Hardware, plumbing, tools, building materials or related industry experience is highly advantageous.


• Valid South African driver's license.


• Own reliable vehicle (essential).
  
• Matric certificate.


• Computer literacy.


• Comfortable using CRM systems and mobile sales applications.


• Stable employment history with strong references.

Benefits

R18,000 – R22,000 per month (depending on experience and territory fit)

• Vehicle Maintenance Allowance: Approximately R1,500 per month


• Company Fuel Card


• Data & Airtime Allowance: R500 per month


• Attractive Commission Structure


• Significant Earnings Potential for High Performers