External Sales Representative Free State

Afrique Connection Consultancy; Bloemfontein; On-site; ZAR 240,000 - 420,000; Full time

Job summary

Afrique Connection Consultancy is seeking an experienced External Sales Representative to be based in Bloemfontein, driving sales across the Free State. You will visit top customers, grow the client base, and maintain relationships with retail hardware outlets.

The role requires at least 5 years in hardware/FMCG sales, matric, and strong English/Afrikaans communication, with willingness to travel. Remuneration is market related plus commission.

Qualifications

• Minimum 5 years of sales experience in the hardware or FMCG sector.
• Matric or equivalent; a certificate in Sales and Marketing is advantageous.
• Excellent communication skills in English and Afrikaans.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Knowledge of Skynamo CRM system is advantageous.

Responsibilities

• Achieve monthly and quarterly sales targets as set by management.
• Visit top 20 customers twice a month and develop a quarterly customer strategy.
• Identify and engage new retail hardware stores; open new accounts (target: 100+ clients).
• Ensure in-store merchandising, stand installations and service-level agreements meet company standards.
• Conduct two demo days per month in stores.
• Generate monthly sales reports, complete proposals and quotations, and submit weekly call planners.

Skills

Sales experience

Communication skills

Self-motivation

Education

Matric

Sales & Marketing certificate

Tools

Microsoft Excel

PowerPoint

Skynamo CRM

Job description

Position Title: External Sales Representative Free State

A leading national fastener and hardware distributor, operating from three distribution centres across South Africa, is looking for an experienced External Sales Representative to be based in Bloemfontein. The role focuses on driving and managing sales across the Free State region, growing the client base and maintaining relationships with retail hardware outlets.

Key Responsibilities

• Achieve monthly and quarterly sales targets as set by management


• Visit top 20 customers twice a month and develop a quarterly customer strategy


• Identify and engage new retail hardware stores; open new accounts (target: 100+ clients)


• Ensure in-store merchandising, stand installations and service-level agreements meet company standards


• Conduct two demo days per month in stores


• Generate monthly sales reports, complete proposals and quotations, and submit weekly call planners

Requirements

• Matric (a certificate in Sales and Marketing is advantageous)


• Minimum 5 years' sales experience in the hardware or FMCG sector


• Valid driver's licence - must be willing to travel to outlying areas


• Excellent communication skills in English and Afrikaans


• Proficient in Microsoft Office (Excel, PowerPoint)


• Knowledge of Skynamo CRM system is advantageous


• Well-organised, self-motivated and able to work under pressure

Remuneration

Market related plus commission.

Closing date: 24 November 2026

PI288169177