External Sales Engineer

APMC (Pty) Ltd; Durban; On-site; ZAR 420,000 - 660,000; Full time

Job summary

APMC (Pty) Ltd in Durban is seeking an External Sales Engineer to drive growth for technical drive products, engage customers in person, and manage key accounts.

The role requires Grade 12 with Electrical qualification, 2+ years in technical sales, and strong English communication. ERP/CRM experience and a valid driver’s licence are essential for success.

Qualifications

• Matric/Grade 12 with Electrical qualification.
• Electrical Diploma, BTech Engineering or BSc Engineering are advantageous.
• Minimum 2 years' experience in technical sales.
• Strong technical knowledge of VFDs/VSDs and soft starters.
• Servo and PLC experience advantageous.
• Proficiency in MS Office.
• Experience with ERP and CRM systems.
• Experience with SYSPRO or Fusion advantageous.
• Valid driver's licence.
• Strong written and verbal English communication skills.
• Self-motivated with strong interpersonal and negotiation skills.
• Willingness to pursue continuous professional development in sales and engineering.

Responsibilities

• Achieving and exceeding monthly and annual sales targets as set by the Branch Manager through B2B sales.
• Developing and implementing structured sales plans for assigned accounts, identifying value‑based opportunities for sustainable growth.
• Conducting regular in‑person customer visits, including weekly and monthly engagements with key accounts.
• Building and maintaining strong, long‑term relationships with key stakeholders through professional and solution‑focused communication.
• Generating new business opportunities and qualifying leads.
• Developing a comprehensive understanding of the product range and confidently communicating this knowledge to customers.
• Managing assigned customer accounts.
• Recording and maintaining accurate information on the CRM system.

Skills

Technical sales

Customer engagement

Negotiation skills

Self-motivated

Education

Grade 12 / Matric

Electrical qualification

Electrical Diploma/BTech/BSc advantageous

Tools

MS Office

ERP/CRM systems

SYSPRO or Fusion

Job description

We're accepting applications for the position of External Sales Engineer. This role is responsible for growing and promoting the sale of technical drive products, generating new business opportunities, and managing a portfolio of customer accounts. It covers developing long‑term customer relationships, implementing structured sales plans and driving sustainable sales growth within the assigned territory. The position is based in Durban and requires regular in‑person customer engagement.

Duties and Responsibilities:

• Achieving and exceeding monthly and annual sales targets as set by the Branch Manager through B2B sales
• Developing and implementing structured sales plans for assigned accounts, identifying value‑based opportunities for sustainable growth
• Conducting regular in‑person customer visits, including weekly and monthly engagements with key accounts
• Building and maintaining strong, long‑term relationships with key stakeholders through professional and solution‑focused communication
• Generating new business opportunities and qualifying leads
• Developing a comprehensive understanding of the product range and confidently communicating this knowledge to customers
• Managing assigned customer accounts
• Recording and maintaining accurate information on the CRM system
• Grade 12 / Matric
• Electrical Technical qualification in Electrical or Instrumentation field
• Electrical Diploma, BTech Engineering or BSc Engineering advantageous
• Minimum 2 years' experience in technical sales
• Strong technical knowledge of VFDs/VSDs and soft starters
• Servo and PLC experience advantageous
• Proficiency in MS Office
• Experience working with ERP and CRM systems
• Experience with SYSPRO or Fusion advantageous
• Valid driver's licence
• Strong written and verbal English communication skills
• Self‑motivated with strong interpersonal and negotiation skills
• Willingness to pursue continuous professional development in sales and engineering