Exhibition Sales & Sponsorship Specialist

DMG Events group; Wes-Kaap; On-site; ZAR 240,000 - 420,000; Full time

Job summary

dmg events is seeking a motivated sales professional to drive exhibition space and sponsorship sales across Africa. You will prospect, nurture leads, manage CRM and develop long-term client relationships while meeting revenue targets.

Based in the Western Cape or capable of regional travel, the role requires strong communication, a track record in B2B sales and the ability to work with internal teams to deliver compelling event propositions.

Qualifications

• Bachelor's degree in Business, Sales, Marketing or related field preferred.
• Ability to communicate effectively with a wide variety of clients and partners.
• Ability to travel within the region as required.
• Minimum 2 years in B2B sales, working in African or global markets.
• Proven track record in lead generation, cold calling and CRM management.

Responsibilities

• Actively promote and sell exhibition space and sponsorship.
• Conduct a telephone sales campaign to lapsed exhibitors and new prospects.
• Conduct face-to-face sales with current and prospective exhibitors.
• Source new companies from trade press and competitive events.
• Develop and maintain long-term relationships with customers.
• Maintain prospect database and CRM records.
• Work with Sales Manager to identify new opportunities.
• Achieve individual and event revenue targets.
• Support debt collection processes.

Skills

Lead generation

Cold calling

CRM systems

Sponsorship proposals

Identify decision-makers

Customer relationships

Sales activity

Communication

Collaboration

Education

Bachelor's degree in Business, Sales, Marketing or related

Tools

Sales CRM (e.g., Salesforce)

Job description

dmg events is seeking a motivated sales professional to drive exhibition space and sponsorship sales across Africa. You will prospect, nurture leads, manage CRM and develop long-term client relationships while meeting revenue targets.

Based in the Western Cape or capable of regional travel, the role requires strong communication, a track record in B2B sales and the ability to work with internal teams to deliver compelling event propositions.