Senior Digital Marketing Manager: Growth & ROI

Placements24; Bloemfontein; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Medical and retirement benefits

Professional development

Dynamic Bloemfontein environment

Team-building activities

Job summary

Placements24 is seeking a Senior Marketing Manager with a specialization in Digital Marketing to lead Bloemfontein's digital strategy. You will develop and execute integrated campaigns across SEO, SEM, social media, email, and content marketing, driving brand awareness and lead generation.

The role requires 6+ years in digital marketing, strong analytics and experience with marketing automation and CRM systems.

Qualifications

• Minimum 6 years of experience in digital marketing.
• Proven track record in campaign management and digital channel optimization.
• Strong understanding of SEO, SEM, content and email marketing.

Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage the digital marketing budget and ROI.
• Analyze campaign data, generate actionable reports and insights.
• Oversee creation of digital content including website copy, blogs, social posts, and newsletters.
• Collaborate with sales, product, and other teams to align branding and messaging.
• Stay updated with latest digital marketing trends and tools.

Skills

Digital Marketing

SEO

SEM

Content Marketing

Email Marketing

Campaign Management

Budget Management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Marketing automation platforms

CRM systems

Google Analytics

Job description

Placements24 is seeking a Senior Marketing Manager with a specialization in Digital Marketing to lead Bloemfontein's digital strategy. You will develop and execute integrated campaigns across SEO, SEM, social media, email, and content marketing, driving brand awareness and lead generation.

The role requires 6+ years in digital marketing, strong analytics and experience with marketing automation and CRM systems.