Senior Digital Marketing Strategist - Hybrid & ROI-Driven

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Generous annual leave

Cutting-edge marketing tools

Job summary

Placements24 in Rustenburg, North West, SA seeks a Senior Digital Marketing Specialist to lead campaigns across SEO, SEM, social media, email, and content marketing.

You will analyze performance, optimize ROI, manage budgets, and collaborate with content teams to drive lead generation and brand visibility. This hybrid role offers remote flexibility and opportunities for professional growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years in progressive digital marketing roles.
• Experience developing and executing campaigns (SEO, SEM, Social Media, Email Marketing).
• Strong analytical skills with proficiency in Google Analytics and Google Ads.

Responsibilities

• Develop, manage, and optimize digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance, identify trends, and provide insights to improve ROI.
• Grow the company's social media presence with engaging content and community interaction.
• Collaborate with content teams to develop marketing collateral and website copy.
• Conduct market research and competitor analysis to identify opportunities.
• Manage the digital marketing budget and allocate resources effectively.
• Monitor website analytics and optimize user experience and conversions.
• Stay updated on digital marketing tools, trends, and best practices.

Skills

Campaign management

Performance analysis

Analytical thinking

Written & verbal communication

Multitasking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

CMS

CRM

Social media management tools

Job description

Placements24 in Rustenburg, North West, SA seeks a Senior Digital Marketing Specialist to lead campaigns across SEO, SEM, social media, email, and content marketing.

You will analyze performance, optimize ROI, manage budgets, and collaborate with content teams to drive lead generation and brand visibility. This hybrid role offers remote flexibility and opportunities for professional growth.