Data-Driven Email Marketing Specialist

Global One; Cape Town; On-site; ZAR 334,800 - 502,200; Full time

Job summary

A dynamic marketing agency is seeking an Email Marketing Specialist to develop and execute effective email campaigns that support business goals. This role involves creating targeted email lists, designing engaging templates, and analyzing performance metrics. The ideal candidate has a Bachelor's degree in marketing, at least 2 years of email marketing experience, and proficiency in platforms like HubSpot or Mailchimp. Strong writing ability and analytical skills are essential for success in this position.

Qualifications

• 2+ years of experience in email marketing.
• Experience with email marketing platforms.
• Familiarity with HTML and CSS.

Responsibilities

• Identify target audience and grow the email list.
• Design and implement direct email marketing campaigns.
• Analyze campaign performance and suggest improvements.

Skills

Email marketing

Strong writing skills

Analytical skills

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Mailchimp

HTML

CSS

Job description

A dynamic marketing agency is seeking an Email Marketing Specialist to develop and execute effective email campaigns that support business goals. This role involves creating targeted email lists, designing engaging templates, and analyzing performance metrics. The ideal candidate has a Bachelor's degree in marketing, at least 2 years of email marketing experience, and proficiency in platforms like HubSpot or Mailchimp. Strong writing ability and analytical skills are essential for success in this position.