E-commerce Social Media Strategist

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health, dental, and vision insurance

Professional development budget

Stimulating remote team environment

Job summary

Placements24 is seeking an experienced E-commerce Social Media Strategist to lead our social media initiatives in a fully remote capacity, supporting Vereeniging operations. You will shape the overall social media vision to drive brand awareness, engagement and e-commerce growth.

The role requires identifying trends, developing campaign concepts and ensuring seamless execution across platforms. Bring a strategic mindset and a deep understanding of social marketing in e-commerce to our

Qualifications

• 5+ years of social media marketing experience with a focus on e-commerce.
• Proven track record of campaigns that drive traffic, engagement and conversions.
• Strong analytics, reporting, and optimization skills.
• Solid understanding of SEO, SEM and content marketing integration with social.
• Excellent strategic thinking, communication and project management abilities.
• Ability to work autonomously and thrive in a remote setting.

Responsibilities

• Develop and implement data-driven social media strategies for e-commerce objectives and audiences.
• Oversee content creation across platforms, ensuring brand consistency and performance.
• Analyze performance data and refine strategies to improve traffic, conversions and sentiment.
• Identify trends, platform updates, and technologies relevant to e-commerce marketing.
• Manage social media advertising budgets and optimize ROI with targeted campaigns.
• Collaborate with marketing, sales and product teams to align social efforts with business goals.

Skills

Social media strategy

E-commerce marketing

Analytics & reporting

SEO/SEM integration

Remote work

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

Hootsuite/Buffer

SEMrush

Job description

About the Role

Our client is seeking an experienced and forward-thinking E-commerce Social Media Strategist to lead their social media initiatives in a fully remote capacity, supporting their operations in Vereeniging . This role will involve shaping the overall social media vision and strategy to drive brand awareness, customer engagement, and ultimately, e-commerce sales growth. You will be responsible for identifying key trends, developing innovative campaign concepts, and ensuring seamless execution across all relevant platforms. This is a prime opportunity for a strategic thinker with a deep understanding of social media marketing in the e-commerce landscape to make a significant impact from anywhere, working within a highly collaborative remote team.

Key Responsibilities

• Develop and implement comprehensive, data-driven social media strategies tailored to e-commerce objectives and target audiences.
• Oversee the creation and curation of engaging content across platforms, ensuring brand consistency and optimal performance.
• Analyze social media performance data, using insights to refine strategies, optimize campaigns, and drive measurable results (e.g., traffic, conversions, brand sentiment).
• Identify emerging social media trends, platform updates, and new technologies relevant to e-commerce marketing.
• Manage social media advertising budgets and campaigns, ensuring effective targeting and ROI.
• Collaborate closely with marketing, sales, and product teams to align social media efforts with broader business goals.

Requirements

• 5+ years of experience in social media marketing , with a significant focus on e-commerce strategies and execution.
• Demonstrated success in developing and implementing successful social media campaigns that drive measurable business outcomes.
• Expertise in social media analytics tools, reporting, and optimization techniques.
• Strong understanding of SEO, SEM, content marketing, and their integration with social media.
• Excellent strategic thinking, communication, and project management skills.
• Proven ability to work autonomously and effectively in a remote work setting .

Benefits

• Highly competitive salary package, reflecting strategic responsibilities.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Budget for professional development, including courses and conferences.
• A stimulating and supportive remote team environment focused on innovation and impact.