E-commerce Social Growth Strategist (Hybrid/Remote)

Placements24; Paarl; Hybrid; ZAR 351,000 - 429,000; Full time

Benefits offered by this job

Hybrid role

Medical aid

Retirement savings plan

Professional development

Job summary

Placements24 seeks a creative and analytical E-commerce Social Media Strategist to craft and execute data-driven social media strategies for an artisanal e-commerce brand. This hybrid Paarl-based role focuses on growing brand awareness, engagement, and sales through thoughtful platform strategies, content, and paid campaigns.

The ideal candidate has 3+ years in social media strategy within e-commerce, excels in analytics, and can create compelling content while managing budgets and influencer

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 3 years of social media strategy experience in e-commerce or digital marketing.
• Proven ability to develop and execute data-driven social media campaigns.
• Strong proficiency with social analytics tools (Facebook Insights, Instagram Insights, Google Analytics).
• Content creation proficiency including basic graphic design and video editing.

Responsibilities

• Develop and implement data-driven social media strategies for e-commerce objectives.
• Manage and grow presence across platforms (Instagram, Facebook, Pinterest, TikTok).
• Create and curate engaging content—visuals, videos, and copy.
• Plan and optimize paid social campaigns for conversions, reach and engagement.
• Monitor trends and platform updates to identify opportunities.
• Analyze performance metrics and generate actionable insights.
• Foster community engagement by timely responses to comments/messages/reviews.
• Collaborate with marketing/product teams to align social efforts with campaigns and launches.
• Identify and engage relevant influencers and brand advocates.
• Manage social crisis communications and reputation management.

Skills

Strategic thinking

Content creation

Analytics interpretation

Communication

Budget management

Community building

Trend adaptation

Organizational skills

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Facebook Insights

Instagram Insights

Google Analytics

Job description

Placements24 seeks a creative and analytical E-commerce Social Media Strategist to craft and execute data-driven social media strategies for an artisanal e-commerce brand. This hybrid Paarl-based role focuses on growing brand awareness, engagement, and sales through thoughtful platform strategies, content, and paid campaigns.

The ideal candidate has 3+ years in social media strategy within e-commerce, excels in analytics, and can create compelling content while managing budgets and influencer