E-commerce Social Media Strategist — Remote Growth Leader

Placements24; Rustenburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Remote-friendly

Health, dental, and vision insurance

Professional development

Industry conferences

Innovative, growth-focused culture

Job summary

Placements24 in Rustenburg seeks an experienced E-commerce Social Media Strategist to lead the online engagement strategy, aligning with business goals and driving significant e-commerce growth. You will shape the brand voice across digital touchpoints, leveraging analytics to inform decisions and innovate on campaigns.

The role requires 5+ years in social media strategy for ecommerce/DTC brands, strong analytics capabilities, and proven leadership.

Qualifications

• 5+ years in social media strategy for ecommerce/DTC brands
• Strong analytics, reporting, and paid social optimization
• Proven leadership and ability to mentor a team

Responsibilities

• Develop and execute a long-term social media strategy aligned with business objectives.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Oversee content creation across formats (video, image, copy, stories) for all platforms and funnel stages.
• Design and manage paid social campaigns across networks to acquire customers and increase LTV.
• Establish KPIs, monitor performance, and produce actionable optimization reports.
• Lead and mentor a team of social media specialists to foster learning and innovation.

Skills

Social media strategy

E-commerce / DTC

Analytics / reporting

Content strategy

Budget management

Leadership

Tools

Facebook Ads Manager

Google Analytics

Job description

Placements24 in Rustenburg seeks an experienced E-commerce Social Media Strategist to lead the online engagement strategy, aligning with business goals and driving significant e-commerce growth. You will shape the brand voice across digital touchpoints, leveraging analytics to inform decisions and innovate on campaigns.

The role requires 5+ years in social media strategy for ecommerce/DTC brands, strong analytics capabilities, and proven leadership.