E-commerce Social Engagement Lead — Hybrid (Paarl)

Placements24; Paarl; Hybrid; ZAR 230,000 - 350,000; Full time

Job summary

Placements24 in Paarl, Western Cape, ZA, seeks an E-commerce Social Media Engagement Lead to grow and engage online communities while supporting e-commerce initiatives. The role is hybrid, requiring strong communication, relationship-building, and brand loyalty focus.

Ideal candidates will craft engaging conversations, monitor channels, and collaborate with content and support teams to ensure a consistent customer experience across platforms.

Qualifications

• Proven experience in social media community management or engagement roles.
• Excellent written and verbal communication skills with empathetic responses.
• Ability to build and nurture online communities.
• Familiarity with social media platforms and their community management best practices.
• Experience with social media monitoring and engagement tools.
• Proactive approach to identifying engagement opportunities.
• Ability to manage multiple social channels and respond promptly.
• Passion for customer service and building brand loyalty.

Responsibilities

• Develop and implement strategies to grow and engage social media communities.
• Monitor channels, respond to comments, messages, and reviews in a timely and on-brand manner.
• Proactively initiate conversations and engage with followers.
• Identify user-generated content opportunities and encourage participation.
• Collaborate with content team to create engaging posts.
• Manage online brand reputation and customer service inquiries escalated via social media.
• Analyze engagement metrics and provide insights on sentiment and trends.
• Liaise with customer support and marketing teams for a consistent customer experience.

Skills

Social media management

Community engagement

Customer service

Content strategy

Multi-channel management

Analytical thinking

Empathy

Job description

Placements24 in Paarl, Western Cape, ZA, seeks an E-commerce Social Media Engagement Lead to grow and engage online communities while supporting e-commerce initiatives. The role is hybrid, requiring strong communication, relationship-building, and brand loyalty focus.

Ideal candidates will craft engaging conversations, monitor channels, and collaborate with content and support teams to ensure a consistent customer experience across platforms.