E-commerce Product Marketing Manager (Remote)

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Fully remote work

Career growth opportunities

Job summary

Placements24 in a remote-first setup is seeking an experienced E-commerce Product Marketing Manager to define and execute go-to-market strategies for our online product offerings. You will conduct market research, craft compelling messaging, and collaborate with product, sales, and marketing teams to drive adoption and revenue growth across digital channels.

The ideal candidate combines marketing acumen with a data-driven mindset and a track record of launching successful e-commerce initiatives

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience as Product Marketing Manager in e-commerce.
• Strong communication and data-driven decision making.
• Experience with GTM strategies for online products.
• Remote work experience desirable.

Responsibilities

• Develop and execute comprehensive product marketing strategies for our e-commerce product portfolio.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform product positioning.
• Create compelling product messaging, value propositions, and marketing collateral.
• Develop and manage go-to-market plans for new product launches and feature updates.
• Collaborate with product management and engineering teams to define product roadmaps and features based on market insights.
• Work closely with the sales and marketing teams to ensure effective execution of marketing campaigns and sales enablement.
• Analyse product performance, customer feedback, and market trends to optimise product strategies and marketing efforts.
• Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive product awareness and adoption.
• Develop and maintain product knowledge base and training materials for internal teams.
• Measure and report on the effectiveness of product marketing initiatives.

Skills

Product marketing

E-commerce

Go-to-market

Data-driven

Cross-functional collaboration

Digital marketing

Communication

Remote work experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO tools

SEM platforms

Email marketing tools

Social media advertising platforms

Job description

About the Role

Our client is looking for a strategic and experienced E-commerce Product Marketing Manager to join their team in a fully remote capacity. This role is critical for defining and executing the go-to-market strategy for our e-commerce product offerings. You will be responsible for understanding market needs, positioning our products effectively, and driving adoption and revenue growth online. The ideal candidate possesses a strong blend of marketing acumen, product understanding, and a data-driven approach to decision‑making. We are seeking a proactive leader who can collaborate across departments, from product development to sales and marketing, to ensure the successful launch and ongoing promotion of our e-commerce products. This is a unique opportunity to shape product narratives and market strategies in a remote‑first, dynamic environment.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies for our e-commerce product portfolio.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform product positioning.
• Create compelling product messaging, value propositions, and marketing collateral.
• Develop and manage go‑to‑market plans for new product launches and feature updates.
• Collaborate with product management and engineering teams to define product roadmaps and features based on market insights.
• Work closely with the sales and marketing teams to ensure effective execution of marketing campaigns and sales enablement.
• Analyse product performance, customer feedback, and market trends to optimise product strategies and marketing efforts.
• Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive product awareness and adoption.
• Develop and maintain product knowledge base and training materials for internal teams.
• Measure and report on the effectiveness of product marketing initiatives.

Requirements

• Proven experience as a Product Marketing Manager or similar role, with a strong focus on e‑commerce products.
• Demonstrated success in developing and executing go‑to‑market strategies for online products.
• Excellent understanding of product marketing principles, market research, and competitive analysis.
• Strong written and verbal communication skills, with the ability to craft compelling messaging.
• Proficiency in digital marketing channels and analytics tools.
• Experience collaborating with cross‑functional teams (product, engineering, sales, marketing).
• Ability to analyse data and translate insights into actionable strategies.
• Strong project management and organizational skills.
• Experience in working within a remote team environment is highly desirable.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

Our client offers a competitive salary, comprehensive benefits, and the unparalleled flexibility of a fully remote work arrangement. This is a significant opportunity to lead product marketing initiatives for a growing e‑commerce business, impacting product strategy and market success. You will have the autonomy and resources to drive impactful results and enjoy substantial opportunities for professional growth and career advancement. Join a collaborative and innovative team that is passionate about delivering exceptional products to our customers.