E-commerce Product Marketing Manager: GTM & Growth

Placements24; Polokwane; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Medical aid and retirement fund

Employee discounts on company products

Professional development opportunities

Job summary

Placements24 in Polokwane, Limpopo, is seeking an experienced E-commerce Product Marketing Manager to lead product marketing strategies for new and existing online launches. You will craft compelling messaging, define GTM plans, and collaborate across product management, sales, marketing, and creative teams to drive revenue in a fast-paced e-commerce environment.

The ideal candidate has a strong background in product marketing for consumer electronics or tech, with 4–6 years in e-commerce, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4-6 years of experience in product marketing with a strong focus on e-commerce.
• Proven track record launching and marketing products in consumer electronics or related tech sectors.
• Strong understanding of digital marketing channels and customer acquisition strategies.
• Experience with data analysis and reporting tools to measure campaign performance.

Responsibilities

• Develop and execute comprehensive product marketing plans for new and existing e-commerce products.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and positioning.
• Create compelling product messaging, value propositions, and marketing collateral for online channels.
• Collaborate with product management, sales, marketing, and creative teams to ensure alignment and successful launches.
• Develop and manage go-to-market strategies for product launches, including defining target audiences, channels, and promotions.
• Manage product content on the e-commerce site, ensuring accuracy, appeal, and SEO optimization.
• Analyze product performance, sales data, and feedback to identify improvements and optimization.
• Plan and execute promotional campaigns and digital marketing activities to drive awareness and sales.

Skills

Product marketing

E-commerce

Go-to-market

Market research

Campaign management

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA (advantage)

Job description

Placements24 in Polokwane, Limpopo, is seeking an experienced E-commerce Product Marketing Manager to lead product marketing strategies for new and existing online launches. You will craft compelling messaging, define GTM plans, and collaborate across product management, sales, marketing, and creative teams to drive revenue in a fast-paced e-commerce environment.

The ideal candidate has a strong background in product marketing for consumer electronics or tech, with 4–6 years in e-commerce, and