Remote E-commerce Product Marketing Lead

Placements24; LegKraal Gate; Hybrid; ZAR 391,000 - 558,000; Full time

Benefits offered by this job

Competitive salary

Remote work flexibility

Professional development

Health and wellness benefits

Collaborative team environment

Exposure to diverse e-commerce product

Career growth

Job summary

Placements24 seeks an E-commerce Product Marketing Specialist to drive launch and promotion of online products. You will craft messaging, define go-to-market strategies, and run campaigns that resonate with shoppers across multiple channels.

Based in Mahikeng, North West, this role blends marketing acumen with product positioning and allows for remote flexibility while collaborating across product, sales, and marketing teams to grow an online retail brand.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years in product marketing, preferably e-commerce.
• Proven ability to develop and execute product marketing strategies.
• Strong understanding of e-commerce and online consumer behavior.
• Excellent written and verbal communication; persuasive copywriting.
• Experience with market research and competitive analysis.
• Proficiency in marketing analytics and reporting.
• Ability to work with cross-functional teams.
• Strong project management and organizational skills.
• Creative thinking with passion for bringing products to market.

Responsibilities

• Develop and execute product marketing strategies for new and existing e-commerce products.
• Craft compelling product positioning and messaging that highlights key features and benefits.
• Create marketing collateral, including product descriptions, website copy, social content, and email campaigns.
• Collaborate with product management, sales, and marketing teams to ensure successful launches.
• Conduct market research and competitive analysis to identify opportunities and customer needs.
• Develop and manage go-to-market plans for product launches and promotions.
• Analyze product performance and marketing campaign effectiveness, providing insights for optimization.
• Manage online product listings and ensure accuracy across platforms.
• Stay current with e-commerce trends and consumer behavior.
• Identify and engage influencers or brand advocates to promote products.

Skills

Marketing analytics

Copywriting

Market research

Project management

Cross-functional collaboration

E-commerce understanding

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Placements24 seeks an E-commerce Product Marketing Specialist to drive launch and promotion of online products. You will craft messaging, define go-to-market strategies, and run campaigns that resonate with shoppers across multiple channels.

Based in Mahikeng, North West, this role blends marketing acumen with product positioning and allows for remote flexibility while collaborating across product, sales, and marketing teams to grow an online retail brand.