E-commerce Data Insights Analyst — ROI & Growth

Placements24; Upington; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid contributions

Provident fund

Employee discounts on gear

Job summary

Placements24 is seeking an E-commerce Social Media Analyst for our Upington office. The role focuses on measuring, analyzing, and reporting the effectiveness of social media and e-commerce marketing efforts to optimize campaigns and ROI.

You will build dashboards, track KPIs, and translate data into strategic recommendations. Ideal candidates have strong analytical skills, proficiency with analytics tools, and a passion for extracting actionable insights from data to drive business growth in a

Qualifications

• Proven experience in data analysis, with a focus on social media and/or e-commerce marketing.
• Strong proficiency with analytics platforms such as Google Analytics and social media native analytics.
• Experience with data visualization tools is a plus.
• Excellent analytical and problem solving skills with keen attention to detail.
• Strong understanding of social media marketing principles and e-commerce KPIs.

Responsibilities

• Collect, clean, and analyze social media and e-commerce performance data from platforms and tools.
• Develop and maintain dashboards and reports to track KPIs (engagement, reach, conversions, ROAS, CAC).
• Identify trends and insights to understand audience behavior and optimization opportunities.
• Provide actionable recommendations to improve campaign performance and ROI.
• Conduct competitor analysis to benchmark performance and identify market opportunities.
• Assist in setting up tracking mechanisms for social campaigns and web analytics.
• Collaborate with the social media team on A/B testing and experiments.

Skills

Data analysis

Analytics interpretation

Excel/Sheets

Communication

Independent work

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics or related quantitative field

Tools

Google Analytics

Facebook Insights

Instagram Insights

Job description

Placements24 is seeking an E-commerce Social Media Analyst for our Upington office. The role focuses on measuring, analyzing, and reporting the effectiveness of social media and e-commerce marketing efforts to optimize campaigns and ROI.

You will build dashboards, track KPIs, and translate data into strategic recommendations. Ideal candidates have strong analytical skills, proficiency with analytics tools, and a passion for extracting actionable insights from data to drive business growth in a