E-commerce Analyst & Data Specialist

Placements24; South Africa; On-site; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Pension & medical aid

Paid annual leave

Data-driven environment

Job summary

Placements24 is seeking an E-commerce Analyst & Data Specialist in Paarl, Western Cape to turn data into clear insights. You will collect and clean large datasets, build dashboards, and track KPIs across online sales and marketing campaigns.

Collaboration with marketing, sales, and product teams is essential to deliver actionable recommendations. The role requires 2–4 years in data analysis with SQL and visualization tools like Tableau or Power BI, plus strong analytical, communication, and

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or related quantitative field.
• 2-4 years of experience in data analysis, BI, or related role with e-commerce focus.
• Proficiency in SQL for data extraction and manipulation.
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Strong understanding of web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and communication skills.
• Proficiency in Excel/Sheets for data analysis and reporting.
• Ability to explain complex data insights to non-technical stakeholders.

Responsibilities

• Collect, clean, and analyze large datasets related to e-commerce sales, website traffic, customer behavior, and marketing campaigns.
• Develop dashboards and reports to track KPIs such as conversion rate, AOV, CLV, and ROI.
• Identify trends and insights to inform business strategies and optimize marketing efforts.
• Conduct deep-dive analyses into customer segmentation, product performance, and campaign effectiveness.
• Collaborate with marketing, sales, and product teams to understand data needs and provide actionable insights.
• Utilize data visualization tools to present findings clearly and concisely.
• Monitor website performance and user experience to identify areas for improvement.
• Assist in forecasting sales and marketing performance.
• Stay updated on analytics tools, techniques, and best practices in e-commerce analytics.
• Ensure data integrity and accuracy across reporting and analyses.

Skills

SQL

Tableau

Power BI

Data analysis

E-commerce metrics

Communication

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or related quantitative field

Tools

Google Analytics

Job description

About the Role

Our client is seeking a detail-oriented and analytical E-commerce Analyst & Data Specialist to join their team in Paarl, Western Cape. This role is crucial for driving informed decision-making by interpreting complex data sets related to online sales, customer behavior, and marketing performance. You will be responsible for collecting, analyzing, and reporting on key metrics to identify trends, opportunities, and challenges within the e-commerce environment. The ideal candidate possesses strong analytical skills, proficiency in data visualization tools, and a deep understanding of the e-commerce landscape. This is an excellent opportunity to leverage your data expertise to directly impact the success of our client's online business operations in Paarl, Western Cape.

Key Responsibilities

• Collect, clean, and analyze large datasets related to e-commerce sales, website traffic, customer behavior, and marketing campaigns.
• Develop dashboards and reports to track key performance indicators (KPIs) such as conversion rates, average order value, customer lifetime value, and ROI.
• Identify trends, patterns, and insights from data to inform business strategies and optimize marketing efforts.
• Conduct deep-dive analyses into specific areas, such as customer segmentation, product performance, and campaign effectiveness.
• Collaborate with marketing, sales, and product teams to understand their data needs and provide actionable insights.
• Utilize data visualization tools (e.g., Tableau, Power BI) to present findings in a clear and concise manner.
• Monitor website performance and user experience, identifying areas for improvement through data analysis.
• Assist in forecasting sales and marketing performance.
• Stay updated on the latest analytics tools, techniques, and best practices in e-commerce data analysis.
• Ensure data integrity and accuracy across all reporting and analysis.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or a related quantitative field.
• 2-4 years of experience in data analysis, business intelligence, or a related role, with a strong focus on e-commerce.
• Proficiency in SQL for data extraction and manipulation.
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Strong understanding of web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Strong communication skills, with the ability to explain complex data insights to non-technical stakeholders.
• Experience working with e-commerce metrics and KPIs.
• Familiarity with statistical analysis techniques is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a data-driven company in Paarl, Western Cape.
• Professional growth and development opportunities in data analytics.
• Contribute to strategic decision-making with valuable insights.
• Pension fund and medical aid contributions.
• Paid annual leave.
• A collaborative and intellectually stimulating work environment.