E-commerce Analyst

Placements24; Mbombela (Nelspruit); On-site; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Professional development opportunities

Data-centric work environment

Stable employment in Nelspruit

Job summary

Placements24 in Nelspruit is seeking an analytical E-commerce Analyst to join the team. You will interpret online sales data, customer behavior, and marketing performance to deliver actionable insights that optimize website performance and revenue.

You will partner with e-commerce and marketing, develop dashboards, analyze campaigns, and provide recommendations across SEO, SEM, email, and UX. This on-site role requires strong data skills and clear communication.

Qualifications

• Bachelor's degree in a quantitative field is required.
• Proven experience as an E-commerce/Data Analyst focusing on online retail.
• Strong proficiency with GA, Excel, SQL and data visualization tools.

Responsibilities

• Analyze website traffic, user behavior, conversion rates and sales data to identify trends.
• Develop and maintain dashboards and regular reports on e-commerce KPIs.
• Assess marketing campaigns (SEO/SEM/social/email) for ROI and effectiveness.
• Identify drivers of customer acquisition, retention and lifetime value.
• Collaborate with teams to translate insights into website and marketing improvements.

Skills

Google Analytics

SQL

Excel

Tableau

Power BI

Data analysis

Problem solving

Education

Bachelor's degree in Statistics, Economics, Business Analytics, Marketing, or related quantitative field

Tools

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented E-commerce Analyst to join their team in Nelspruit . This role is crucial for interpreting complex data related to online sales, customer behavior, and marketing campaign performance to provide actionable insights that drive strategic decisions. You will work closely with the e-commerce and marketing teams to optimize website performance, enhance customer experience, and maximize revenue. This position is based in our Nelspruit office, offering a dynamic environment for data-driven professionals.

Key Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data to identify trends and opportunities.
• Develop and maintain regular reports and dashboards on key e-commerce KPIs for various stakeholders.
• Conduct in-depth analysis of marketing campaigns (SEO, SEM, social media, email) to measure effectiveness and ROI.
• Identify key drivers of customer acquisition, retention, and lifetime value.
• Collaborate with cross-functional teams to translate data insights into actionable recommendations for website improvements and marketing strategies.
• Monitor competitor activities and market trends to provide strategic insights and competitive analysis.

Requirements

• Bachelor's degree in Statistics, Economics, Business Analytics, Marketing, or a related quantitative field.
• Proven experience as an E-commerce Analyst, Data Analyst, or similar role with a focus on online retail.
• Strong proficiency in data analysis tools such as Google Analytics, Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills with the ability to interpret complex datasets.
• Solid understanding of e-commerce principles, marketing funnels, and customer journeys.
• Effective communication skills, with the ability to present data and insights clearly to both technical and non-technical audiences.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and advanced training in data analytics.
• A data-centric work environment that values insights and innovation.
• Stable employment with a reputable company located in Nelspruit.