Director of Marketing and Communications

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Generous leave

Conferences

Job summary

Placements24 is seeking a Director of Marketing and Communications based in Vereeniging, Gauteng, ZA. This hybrid role leads strategy across digital, content, PR, and events to elevate brand presence and engagement.

You will guide a skilled team, manage budgets, and collaborate with stakeholders to drive ROI while leveraging marketing automation and analytics tools. A strong leadership track record is essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's preferred.
• 7–10 years in marketing/communications; 3–5 years in leadership.
• Proven track record in campaigns and comms strategies.
• Strong digital marketing, SEO/SEM, PR concepts.

Responsibilities

• Develop and implement integrated marketing and communications strategies.
• Oversee campaigns across digital, social, print, and events.
• Manage brand identity and messaging across platforms.
• Lead public relations, media relations, and press materials.
• Develop and manage marketing and comms budget.
• Build and lead a high-performing team.
• Analyze market trends and campaign performance to optimize ROI.
• Oversee content creation for diverse audiences.
• Manage external agencies and vendors as needed.

Skills

Leadership

Digital marketing

Content strategy

PR & media

Analytics ROI

Communication

CRM & automation

SEO/SEM

Budget management

Team management

Education

Bachelor's degree in Marketing/PR

Tools

Google Analytics

HubSpot

CRM systems

Job description

About the Role Our client, a prominent organization within the (Specify Sector, e.g., Non-profit, Service Industry) sector, is seeking a creative and strategic Director of Marketing and Communications. This key leadership position, based in Vereeniging, Gauteng, ZA , operates on a hybrid model, blending essential in-office collaboration with the flexibility of remote work. You will be responsible for developing and executing comprehensive marketing and communication strategies to enhance brand awareness, drive engagement, and support organizational objectives. The ideal candidate will possess a deep understanding of modern marketing principles, digital channels, content creation, and public relations. Strong leadership skills are essential to guide a talented team and foster a cohesive departmental vision. We are committed to fostering an inclusive environment and encourage applications from all qualified individuals.

Key Responsibilities

• Develop and implement integrated marketing and communication strategies aligned with organizational goals.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, print, and events.
• Manage the organization's brand identity, ensuring consistency in messaging and visual representation across all platforms.
• Lead the public relations efforts, managing media relations and crafting compelling press releases and stories.
• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources.
• Build and lead a high-performing marketing and communications team, providing guidance and professional development.
• Analyze market trends, customer insights, and campaign performance data to optimize strategies and maximize ROI.
• Oversee content creation, ensuring high-quality and engaging materials are produced for various audiences.
• Manage external agencies and vendors as needed for specialized marketing and communication services.

Requirements

• A Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is a plus.
• Minimum of 7-10 years of progressive experience in marketing and communications, with at least 3-5 years in a leadership or management role.
• Proven track record of developing and executing successful marketing campaigns and communication strategies.
• Strong understanding of digital marketing, social media management, content strategy, SEO/SEM, and PR principles.
• Excellent leadership, team management, and interpersonal skills.
• Outstanding written and verbal communication skills, with a talent for crafting compelling narratives.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot).
• Strong analytical and problem-solving abilities.
• Experience working effectively in a hybrid work environment is essential.

Benefits

Our client offers a competitive salary package and performance-based incentives. The hybrid work model provides flexibility and improved work-life balance. Comprehensive benefits include medical aid, retirement fund contributions, and generous leave allowances. Opportunities for professional development, training, and attending industry conferences are available. This is an exciting role for a strategic marketing leader in Vereeniging, Gauteng, ZA .