Digital Strategist

Global Recruitment; Durban; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading recruitment agency in Durban is seeking an experienced Digital Strategist to lead their digital marketing initiatives. The ideal candidate has over 5 years of experience in a senior digital marketing role, with strong expertise in digital strategy and performance marketing. Skills in SEO, PPC, Google Analytics, and campaign execution are essential. This role involves tracking marketing outcomes and collaborating across teams to optimize strategies and increase ROI. CVs may be sent to the provided email address.

Qualifications

• 5+ years’ experience in a senior digital marketing or digital strategist role.
• Strong expertise in digital strategy and performance marketing.
• Ability to manage budgets and optimize performance.

Responsibilities

• Track and measure marketing outcomes, including ROI.
• Collaborate with internal teams and external agencies.
• Execute content roll-out across various channels.

Skills

Digital Strategy

Performance Marketing

Campaign Execution

Content Strategy

SEO/SEM

Google Analytics

CRM Systems

Email Marketing

Data Analysis

Education

Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field

Tools

Google Ads

Meta Business Suite

Social Media Management Tools

Job description

Digital Strategist

• Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
• 5+ years’ experience in a senior digital marketing or digital strategist role, preferably within higher education, corporate, or agency environments.
• Strong expertise in digital strategy, performance marketing, campaign execution and content roll-out.
• SEO/SEM, PPC, paid social, content strategy, email marketing, remarketing, and marketing automation.
• Track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI.
• Proficient in Google Analytics, Google Ads, Meta Business Suite, CRM systems, email marketing platforms, and social media management tools.
• Data-driven mindset with strong analytical and reporting capability.
• Ability to manage budgets, optimise performance, and collaborate with internal teams and external agencies.

CVs may be sent to [e-mail]