Remote Social Media Strategist

Placements24; Welkom; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a talented Remote Social Media Strategist to lead online engagement and brand building from a home office.

You will develop data-informed campaigns across Instagram, TikTok, LinkedIn, X, and Facebook, manage audiences, create platform-specific content, monitor trends, analyze performance, and grow online communities.

Qualifications

• 5+ years in social media strategy or digital marketing with a strong portfolio.

Responsibilities

• Develop a data-informed social media strategy aligned with marketing goals.

Skills

Social media strategy

Digital marketing

Analytics

Copywriting

Communication

Remote project management

Tools

Google Analytics

Sprout Social

Brandwatch

Job description

About the Role

Our client is seeking a talented and experienced Remote Social Media Strategist to spearhead their online community engagement and brand building efforts. This fully remote position is perfect for a visionary individual who can develop innovative social media campaigns that resonate with diverse audiences and drive significant business impact. You will be responsible for defining the overall social media vision, setting strategic goals, and ensuring seamless execution across all platforms from the comfort of your home office. This role offers the chance to work independently, leverage cutting-edge digital tools, and contribute to a forward-thinking company that values creativity, data-driven decision-making, and remote collaboration.

Key Responsibilities

• Develop and execute a cutting-edge, data-informed social media strategy that aligns with overarching marketing and business objectives.
• Define target audience segments and tailor content and engagement strategies for maximum impact on each relevant social media platform.
• Lead the creation of compelling and platform-specific content, including visually rich media, engaging copy, and interactive elements.
• Monitor social media trends, emerging platforms, and competitor activities to identify new opportunities and adapt strategies accordingly.
• Analyze social media performance data to derive actionable insights, optimize campaigns, and report on key performance indicators (KPIs) to stakeholders.
• Foster and grow online communities by engaging with followers, managing conversations, and building brand advocates.

Requirements

• 5+ years of experience in social media strategy, digital marketing, or a related field, with a strong portfolio showcasing successful campaigns.
• Deep understanding of various social media platforms (e.g., Instagram, TikTok, LinkedIn, X/Twitter, Facebook) and their unique algorithms and audience behaviors.
• Proven ability to develop and implement comprehensive social media strategies that have demonstrably driven engagement and achieved business goals.
• Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Brandwatch) and the ability to translate data into actionable insights.
• Exceptional copywriting, editing, and communication skills, with a keen eye for visual aesthetics and brand storytelling.
• Self-motivated and highly organized with the ability to manage multiple projects and meet deadlines in a remote work setting.

Benefits

• Highly competitive salary with performance-based incentives.
• Full remote work flexibility, allowing you to work from anywhere.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional development, including online courses and conference attendance.