Digital Performance and Content Specialist

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 420,000 - 780,000; Full time

Job summary

Cardilogix Talent Specialists seeks a Digital Performance and Content Specialist in Johannesburg to blend content creation with paid media, data analytics and AI-driven optimization. You will work at the intersection of content, social, paid media, and performance to drive results.

You will lead social strategy, run Meta Ads Manager, Google Ads, and YouTube Advertising, and optimise campaigns for ROAS while staying ahead of AI-powered tools and trends.

Qualifications

• Minimum 6–8 years of work experience in digital marketing or social media.
• Proven hands-on paid media experience across social, search and video.
• Strong copywriting and creative skills with a data-driven mindset.

Responsibilities

• Develop social media strategy and content creation.
• Manage Meta Ads Manager, Google Ads and YouTube Advertising campaigns.
• Handle paid campaigns, boosting, targeting and budget optimisation.
• Engage communities and drive audience interaction.
• Analyse campaigns, run tests and optimise performance.
• Leverage AI-powered tools for smarter content workflows.
• Track social trends and predict upcoming changes in algorithms.

Skills

Digital marketing

Social media management

Paid media

Analytics/ROAS

AI tools

Content creation

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Job description

Digital Performance and Content Specialist – Johannesburg.

We’re looking for someone who can create the content, run the campaigns, read the data — and make it all perform. You’ll live at the intersection of content, social, paid media, AI and performance.

Duties and Responsibilities:

• Social media strategy & content creation
• Meta Ads Manager, Google Ads & YouTube Advertising
• Paid campaigns, boosting, targeting & budget optimisation
• Community management & audience engagement
• Campaign analytics, testing & performance optimisation
• AI-powered creative tools & smarter content workflows
• Social trends, algorithms & what’s coming next

Requirements:

• Strong digital + social media experience
• Hands-on paid media expertise
• A sharp creative eye and strong copy skills
• Confidence with data, analytics & ROAS
• A solid understanding of AI and emerging digital tools
• 6-8 years of work experience