Digital Marketing Specialist - Social Impact

Placements24; Soweto; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Fully remote work

Professional development opportunities

Access to marketing tools

Collaborative virtual team

Job summary

Placements24 is seeking a skilled Digital Marketing Specialist for a fully remote role supporting a Soweto-based non-profit. The candidate will lead integrated digital marketing strategies to raise awareness, engage audiences, and drive donations, while collaborating with program teams to align efforts with mission goals.

The ideal candidate has 4+ years in digital marketing, strong content creation, SEO/SEM, and analytics skills, and a passion for social impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of digital marketing experience, preferably within the non-profit sector.
• Proven expertise in social media management, content creation, SEO, and SEM.
• Proficiency with digital marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp), and social media management tools.
• Strong understanding of digital advertising principles and campaign management.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience working with diverse communities or in social impact organizations is an asset.
• Passion for social justice and a commitment to Our client's mission.

Responsibilities

• Develop and implement integrated digital marketing strategies across online channels (social media, email, website, paid ads).
• Create engaging content, including graphics, videos, and written copy, tailored for different platforms.
• Manage and grow Our client's social media presence, fostering community interaction and engagement.
• Optimize website content and user experience for search engines (SEO) and improved conversions.
• Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads), monitoring budgets and performance.
• Develop and manage email marketing campaigns, segmenting audiences and analyzing open/click-through rates.
• Analyze digital marketing campaign performance using tools like Google Analytics and social media insights, providing regular reports.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with program teams to ensure marketing efforts align with organizational goals.
• Manage the digital marketing budget effectively, ensuring a strong return on investment.

Skills

Social media management

Content creation

SEO & SEM

Analytics & reporting

Copywriting

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related

Tools

Google Analytics

Mailchimp

Social media management tools

Job description

About the Role

Our client, a forward-thinking non-profit organization dedicated to amplifying its social impact through effective online communication in Soweto, Gauteng, ZA, is seeking a highly skilled Digital Marketing Specialist. This role is pivotal in developing and executing comprehensive digital marketing strategies to increase brand awareness, engage target audiences, and drive support for Our client's initiatives. As a fully remote position, you will have the flexibility to work from anywhere, contributing your expertise to a mission-driven cause. The ideal candidate is innovative, data-driven, and passionate about leveraging digital platforms to promote social good. You will be responsible for managing social media channels, creating compelling content, optimizing website performance, and analyzing campaign results to maximize reach and engagement. Join an organization committed to positive change in Soweto and beyond.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various online channels (social media, email, website, paid ads).
• Create engaging and shareable content, including graphics, videos, and written copy, tailored for different platforms.
• Manage and grow Our client's social media presence, fostering community interaction and engagement.
• Optimize website content and user experience for search engines (SEO) and improved conversions.
• Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads), monitoring budgets and performance.
• Develop and manage email marketing campaigns, segmenting audiences and analyzing open/click-through rates.
• Analyze digital marketing campaign performance using tools like Google Analytics and social media insights, providing regular reports.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with program teams to ensure marketing efforts align with organizational goals.
• Manage the digital marketing budget effectively, ensuring a strong return on investment.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, preferably within the non-profit sector.
• Proven expertise in social media management, content creation, SEO, and SEM.
• Proficiency with digital marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp), and social media management tools.
• Strong understanding of digital advertising principles and campaign management.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience working with diverse communities or in social impact organizations is an asset.
• Passion for social justice and a commitment to Our client's mission.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement offering maximum flexibility.
• Opportunity to use digital skills for significant social impact.
• Professional development opportunities in the digital marketing field.
• A collaborative and supportive virtual team environment.
• Contribute directly to the success of initiatives in Gauteng, ZA.
• Access to cutting-edge digital marketing tools and platforms.