Remote Digital Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary and incentives

Professional development support and e

Flexible working hours

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to drive its client's literacy-focused mission. You will design and execute data-driven campaigns across social, email, SEO, and paid media, leveraging analytics to optimize performance.

This fully remote role requires at least four years in digital marketing, with proficiency in GA, Google Ads, CMS, and strong copywriting. You will create engaging content, manage campaigns, and collaborate with teams to align branding and impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years hands-on digital marketing experience including SEO, SEM, social media, and email marketing.
• Proven ability to develop and execute successful campaigns that drive engagement and conversions.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Experience with CMS and email marketing software.
• Strong SEO understanding and copywriting skills.
• Remote work experience and ability to manage multiple projects independently.

Responsibilities

• Develop and execute data-driven digital marketing strategies to achieve organizational goals.
• Manage and optimize social media profiles, content calendars, and advertising campaigns.
• Create engaging content for websites, blogs, emails, and other digital channels.
• Implement SEO best practices to improve organic rankings and visibility.
• Plan and manage paid campaigns (Google Ads, social ads) within budget.
• Analyze website traffic and campaigns using analytics tools to optimize performance.
• Identify target audiences and tailor digital marketing messages.
• Manage email campaigns including segmentation and automation.
• Stay current with digital marketing trends and tools.
• Collaborate with internal teams to ensure brand consistency.

Skills

Digital marketing strategy

Analytics

Copywriting

Independent work

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Google Ads

CMS

Job description

About the Role

Our client, a leading non‑profit organization dedicated to fostering literacy and educational opportunities, is seeking a highly skilled and innovative Remote Digital Marketing Specialist to drive their online presence and engagement. This fully remote position allows you to leverage your expertise in digital strategy from anywhere, contributing to a vital cause focused on empowering communities through education. You will be responsible for developing and implementing comprehensive digital marketing campaigns across various platforms, including social media, email, SEO, and paid advertising. The goal is to increase brand awareness, drive website traffic, generate leads for programs, and encourage donations. The ideal candidate will have a proven track record in digital marketing, a strong understanding of analytics, and a creative approach to content creation and campaign optimization. We are looking for a self‑motivated individual who can excel in an independent, remote work environment, contributing strategically to our client's mission. This role offers the perfect blend of professional growth and meaningful contribution, working remotely with a dedicated team focused on educational impact. We are committed to providing a flexible and supportive work environment for our remote staff, valuing contributions over physical presence.

Key Responsibilities

• Develop and execute data‑driven digital marketing strategies to achieve organizational goals.
• Manage and optimize social media profiles, content calendars, and advertising campaigns.
• Create engaging and compelling content for websites, blogs, email newsletters, and other digital channels.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Plan and manage paid advertising campaigns (e.g., Google Ads, social media ads) within budget.
• Analyze website traffic, campaign performance, and user engagement using analytics tools (e.g., Google Analytics).
• Identify target audiences and develop tailored digital marketing messages.
• Manage email marketing campaigns, including list segmentation and automation.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams to ensure brand consistency and campaign alignment.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of hands‑on experience in digital marketing, including SEO, SEM, social media marketing, and email marketing.
• Proven ability to develop and execute successful digital marketing campaigns that drive engagement and conversions.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with content management systems (CMS) and email marketing software.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Highly organized, detail‑oriented, and able to manage multiple projects in a remote setting.
• Self‑starter with the ability to work independently and proactively.
• Passion for education and a commitment to the mission of our client.

Benefits

• Fully remote work arrangement, offering flexibility and autonomy.
• Competitive salary and performance incentives.
• Opportunity to significantly impact educational initiatives through digital outreach.
• Professional development support and access to online learning resources.
• Work with a passionate, mission‑driven team focused on positive change.
• Flexible working hours, enabling better work‑life integration.
• Access to modern digital marketing tools and platforms.
• Generous paid time off and holiday schedule.
• A chance to build and lead the digital marketing strategy for a growing non‑profit from Paarl, Western Cape, or anywhere.
• Direct contribution to improving literacy and educational outcomes across communities.