Digital Marketing Specialist - Non-Profit Outreach

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Flexible hours

Professional development opportunities

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for a fully remote nonprofit role. You will develop and implement digital marketing strategies to raise brand awareness, engage supporters, and drive donations through content, SEO, and analytics.

You will manage social media, email campaigns, website content, and paid advertising, collaborating with teams to ensure consistent messaging. A passion for mission-driven work, strong copywriting, and data interpretation are essential for

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 3 years of digital marketing experience with proven campaign management.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytics and ability to derive insights with Google Analytics.
• Excellent written and verbal communication; copywriting and editing skills.
• Creative mindset with good design sense and user experience.
• Ability to work independently in a remote setting.
• Genuine passion for the mission of a nonprofit and engaging non-profit audiences.
• Familiarity with non-profit engagement strategies.

Responsibilities

• Develop and execute digital marketing strategies across social, email, website, and paid channels.
• Create engaging content (text, image, video) for diverse digital platforms to drive engagement.
• Grow and manage the organization's social media presence and brand advocacy.
• Plan and run email campaigns to nurture donors and inform supporters.
• Monitor website performance and implement SEO best practices.
• Manage paid campaigns (Google Ads, social ads) and optimize for conversions.
• Analyze campaign data to identify trends and actionable improvements.
• Stay updated on digital marketing trends and tools.
• Collaborate with teams to ensure consistent messaging and alignment.
• Support the overall communications strategy to advance organizational goals.

Skills

SEO

Content Marketing

Analytics

Copywriting

Social Media

Email Marketing

Education

Bachelor's in Marketing

Tools

Google Analytics

Google Ads

CRM systems

Marketing Automation Tools

Job description

About the Role

Our client, a progressive non-profit organization dedicated to social impact, is seeking a talented and innovative Digital Marketing Specialist to enhance their online presence and outreach efforts. This is a fully remote position, allowing you to contribute your expertise from anywhere. The role focuses on developing and implementing digital marketing strategies to increase brand awareness, engage target audiences, drive donations, and promote the organization's various initiatives. The ideal candidate will have a strong understanding of digital marketing channels, content creation, social media management, and data analytics, with a passion for leveraging these skills for a social good cause. You will be instrumental in amplifying our client's message and connecting with a global audience. This is a fantastic opportunity to apply your digital marketing acumen in a meaningful context and contribute to significant societal change.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms including social media, email, website, and paid advertising.
• Create engaging and compelling content (text, image, video) tailored for different digital channels to drive audience engagement and support.
• Manage and grow the organization's social media presence, fostering community interaction and brand advocacy.
• Plan and execute email marketing campaigns to nurture leads, engage donors, and inform supporters.
• Monitor website performance and implement SEO best practices to improve organic search visibility.
• Manage paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for conversions and ROI.
• Analyze digital marketing data and metrics to track campaign performance, identify trends, and provide actionable insights for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams to ensure consistent brand messaging and campaign alignment.
• Contribute to the overall communications strategy, ensuring digital efforts support organizational goals.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and generate insights using tools like Google Analytics.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Creative mindset with a good eye for design and user experience.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• A genuine passion for the mission of our client and the non-profit sector.
• Familiarity with the needs and engagement strategies for non-profit audiences.

Benefits

This fully remote role offers a competitive salary, flexible working hours, and the unique opportunity to leverage your digital marketing skills for a cause you believe in. You will be part of an innovative and supportive team, with opportunities for professional development and growth. This position provides the flexibility of remote work while enabling significant impact in the non-profit sector, serving beneficiaries across various regions including Stellenbosch, Western Cape, ZA.