Digital Marketing Specialist - Growth & Analytics

Placements24; Richards Bay; Remote; ZAR 279,000 - 424,000; Full time

Benefits offered by this job

Competitive salary

Medical aid contributions

Provident fund

Professional development

Bonuses

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, SA, is seeking a Digital Marketing Specialist to join our office-based team. You will plan and optimize campaigns across SEO, SEM, email, social media, and display ads to boost brand visibility and generate leads.

Ideal candidates have 2–3 years of digital marketing experience, strong analytics, and hands-on use of Google Analytics and Google Ads. A Bachelor’s degree in Marketing or Communications is required.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years of experience in digital marketing roles.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Solid understanding of SEO principles and practices.
• Proficiency in creating and scheduling content for social media and email campaigns.

Responsibilities

• Execute digital marketing campaigns across SEO, SEM, email marketing, social media, and display advertising.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Optimize digital marketing efforts to improve conversion rates and KPIs.
• Develop and manage content for social media platforms, blog posts, and email newsletters.
• Assist in the creation of marketing collateral and promotional materials.
• Conduct keyword research and implement SEO best practices.
• Manage online advertising budgets and track campaign spend.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Provide regular reports on digital marketing performance to the marketing manager.

Skills

Analytical skills

Teamwork

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Google Ads

Social media advertising platforms

Job description

Placements24 in Richards Bay, KwaZulu-Natal, SA, is seeking a Digital Marketing Specialist to join our office-based team. You will plan and optimize campaigns across SEO, SEM, email, social media, and display ads to boost brand visibility and generate leads.

Ideal candidates have 2–3 years of digital marketing experience, strong analytics, and hands-on use of Google Analytics and Google Ads. A Bachelor’s degree in Marketing or Communications is required.