Growth-Oriented SEO & SEM Specialist (Hybrid) Richards Bay

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 360.000 - 560.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Professional development opportunities

Competitive salary

Growth-oriented team environment

Zusammenfassung

Placements24 in Richards Bay, KwaZulu-Natal, seeks a results-driven Digital Marketing Specialist with a strong SEO/SEM focus. You will develop and execute SEO strategies, manage paid search campaigns, and analyze performance data to inform future initiatives, contributing to growth in a dynamic e-commerce environment.

Ideal candidates are analytical, creative, and passionate about digital growth, with demonstrated experience in PPC, content collaboration, and conversion rate optimization.

Qualifikationen

• Proven experience in SEO and SEM.
• Proficiency in Google Analytics, Google Ads, and SEO tools (SEMrush, Ahrefs, Moz).
• Strong knowledge of keyword research, on-page optimization, link building, and technical SEO.
• Experience in managing PPC campaigns and optimizing for conversions.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Familiarity with content management systems (CMS) is a plus.

Aufgaben

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Manage and optimize Google Ads campaigns, including keyword research, bid management, and ad copy creation.
• Conduct keyword research and competitive analysis to identify new opportunities.
• Monitor website performance using tools like Google Analytics, SEMrush, and Ahrefs, providing regular reports on key metrics.
• Implement on-page and off-page SEO best practices, including content optimization and link building.
• Analyze campaign performance data and provide actionable insights to improve ROI.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into website content and structure.
• Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
• Identify and implement A/B testing opportunities for ad copy, landing pages, and targeting.

Kenntnisse

Analytical thinking

Digital marketing

Campaign optimization

Team collaboration

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Moz

CMS

Jobbeschreibung

Placements24 in Richards Bay, KwaZulu-Natal, seeks a results-driven Digital Marketing Specialist with a strong SEO/SEM focus. You will develop and execute SEO strategies, manage paid search campaigns, and analyze performance data to inform future initiatives, contributing to growth in a dynamic e-commerce environment.

Ideal candidates are analytical, creative, and passionate about digital growth, with demonstrated experience in PPC, content collaboration, and conversion rate optimization.