Digital Marketing Specialist - Arts & Culture

Placements24; Noord-Kaap; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Remote work

Health insurance

Professional development

Industry events

Competitive salary

Job summary

Placements24 is seeking a driven Digital Marketing Specialist focused on the Arts & Culture sector to join our remote team. You will develop and execute digital marketing strategies to promote events, exhibitions, and artistic initiatives, manage online advertising campaigns, social media, content marketing, and SEO to increase audience engagement and ticket sales.

The ideal candidate has a Bachelor's degree in Marketing or related field, at least 3 years of digital marketing experience, and a

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in Digital Marketing, with demonstrated success in campaign management and execution.
• Proficiency in Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication skills, with a talent for crafting marketing copy.
• A demonstrable passion for and understanding of the arts and culture sector.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media, email, PPC, and SEO/SEM.
• Manage and optimize online advertising campaigns on Google Ads and social networks to maximize ROI.
• Create engaging content for social media, blogs, and newsletters to promote events and engage audiences.
• Monitor and analyze website traffic, campaign performance, and audience engagement metrics with regular reports.
• Manage the company's social media profiles, fostering community interaction and responding to inquiries.
• Stay up-to-date with the latest digital marketing trends, especially in the arts and culture landscape.

Skills

Campaign management

Content creation

SEO/SEM

Written & verbal communication

Arts & culture familiarity

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

SEO tools

Job description

About the Role

Our client is seeking a driven and creative Digital Marketing Specialist with a focus on the Arts & Culture sector to join their remote team. This role is responsible for developing and executing effective digital marketing strategies to promote events, exhibitions, and artistic initiatives. You will manage online advertising campaigns, social media presence, content marketing, and SEO to increase audience engagement, drive ticket sales, and build brand awareness. The ideal candidate possesses a strong understanding of digital marketing tools and techniques, coupled with a genuine passion for the arts.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including social media, email, paid advertising (PPC), and SEO/SEM.
• Manage and optimize online advertising campaigns on platforms like Google Ads and social media networks to maximize ROI.
• Create engaging and relevant content for social media posts, blog articles, and email newsletters to promote events and engage audiences.
• Monitor and analyze website traffic, campaign performance, and audience engagement metrics, providing regular reports and insights.
• Manage the company's social media profiles, fostering community interaction and responding to inquiries.
• Stay up-to-date with the latest digital marketing trends and best practices, particularly within the arts and cultural landscape.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in Digital Marketing, with demonstrated success in campaign management and execution.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy.
• A demonstrable passion for and understanding of the arts and culture sector.

Benefits

• Competitive annual salary and performance-based incentives.
• Fully remote work environment, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry events.
• Collaborative team environment with a shared passion for the arts.