Digital Marketing Specialist

Greys Recruitment; South Africa; Vor Ort; ZAR 360.000 - 540.000; Vollzeit

Zusammenfassung

Greys Recruitment is seeking a Digital Marketing Specialist with 3+ years' experience to drive automotive client campaigns and digital strategies.

You will optimise campaigns across Google Ads, PPC, SEO, paid social and email, map the customer journey and align activities with brand and commercial objectives.

You will analyse data to improve ROI, collaborate with cross-functional teams in a fast-moving environment, and stay abreast of evolving digital trends across channels.

Qualifikationen

• Diploma, degree or certification in Digital Marketing or related field.
• 3+ years’ experience in digital marketing, ideally in automotive sector.
• Strong SEO, PPC, paid media, lead generation, social media management, display and affiliate marketing.
• Experience developing digital strategies and mapping consumer journeys.
• Excellent analytics and ROI optimization skills.
• Budget management and cost optimization knowledge.
• Strong project management and communication skills.
• Proactive, collaborative mindset in a fast-moving environment.

Aufgaben

• Own the digital game: Develop and execute innovative digital marketing strategies aligned with brand, product and commercial objectives.
• Drive performance: Plan, manage and optimise campaigns across Google Search, paid media, social media, display and affiliate networks.
• Generate quality leads: Use PPC, SEO, paid advertising and email marketing to attract the right audiences and improve conversions.
• Master the customer journey: Optimise website performance, landing pages, user experience and dealership website content.
• Make data work for you: Analyse campaign results, website traffic, engagement, cost per lead and ROI to continuously improve performance.
• Create content that connects: Develop compelling digital content, social media campaigns and community engagement initiatives.

Kenntnisse

Digital marketing

Campaign management

SEO/SEM

Analytics

Lead generation

Social media

Budget management

Communication

Ausbildung

Marketing degree

Tools

Google Ads

Google Analytics

Jobbeschreibung

Key Requirenents:

• A Diploma, Degree or formal certification in Digital Marketing, Marketing, Brand Management, Business or a related field.
• At least 3 years’ experience in digital marketing, ideally within the automotive industry or a related sector.
• Strong hands-on knowledge of SEO, PPC, paid media, lead generation, social media management, display advertising and affiliate marketing.
• Experience developing digital strategies, managing multiple campaigns and mapping effective consumer journeys.
• Excellent analytical skills and the ability to turn campaign data into actionable insights.
• A solid understanding of digital marketing budgets, cost optimisation and ROI.
• Strong project management, communication and problem-solving skills.
• A proactive, innovative mindset with the ability to thrive in a collaborative, fast-moving environment.

Key Responsibilities:

• Own the digital game: Develop and execute innovative digital marketing strategies aligned with brand, product and commercial objectives.
• Drive performance: Plan, manage and optimise campaigns across Google Search, paid media, social media, display and affiliate networks.
• Generate quality leads: Use PPC, SEO, paid advertising and email marketing to attract the right audiences and improve conversions.
• Master the customer journey: Optimise website performance, landing pages, user experience and dealership website content.
• Make data work for you: Analyse campaign results, website traffic, engagement, cost per lead and ROI to continuously improve performance.
• Create content that connects: Develop compelling digital content, social media campaigns and community engagement initiatives.