Digital Marketing Platform Specialist

Standard Bank Group; Gauteng; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Standard Bank Group is seeking a senior digital marketing lead to develop, implement and manage digital marketing plans across products and services, driving best practice and thought leadership. You will manage complex website migrations, CMS governance and cross-functional collaboration with technology, UX and business stakeholders.

The role requires 5-7 years in programme management or digital transformation, with strong CMS experience and a track record of delivering large-scale platform

Qualifications

• First Degree in Business Commerce, Marketing.
• 5-7 years' experience in Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
• Proven experience managing large-scale website migration or digital platform transformation programmes.
• Experience leading the migration and consolidation of multiple websites onto a centralized platform.
• Strong Content Management System (CMS) experience.
• CMS governance frameworks, toolkits, standards, and guardrails.
• Experience delivering lift-and-shift platform migration projects, governance, risks, budgets, and executive reporting.

Responsibilities

• Develop, implement and manage the digital marketing plans to promote products, services and the brand.
• Drive best practice and thought leadership in digital and interactive marketing.
• Leverage digital marketing platforms to target advertising, personalise experiences and promote interactivity for Brand and Marketing.

Job description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Develop, implement and manage the digital marketing plans to promote products, services and the brand to existing and potential clients, driving best practice and thought leadership in digital and interactive marketing. Leverage digital marketing platforms to target advertising, drive personalisation and promote interactivity for Brand and Marketing, Country portfolio.

• First Degree in Business Commerce, Marketing

Experience Required

• 5-7 years' experience in Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
• Proven experience managing large-scale website migration or digital platform transformation programmes.
• Experience leading the migration and consolidation of multiple websites onto a centralized platform.
• Strong Content Management System (CMS) experience.
• Demonstrated experience developing CMS governance frameworks, toolkits, standards, and guardrails.
• Experience delivering "lift-and-shift" platform migration projects,managing programme governance, risks, dependencies, budgets, and executive reporting andmanaging multiple stakeholder groups across complex organisational environments.
• Experience coordinating cross-functional teams, including technology, digital, content, UX, and business stakeholders.
• Previous experience as a Webmaster, Digital Platform Manager, Digital Product Owner, or within a web governance environment would be advantageous.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Managing Tasks
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies:

• Brand and Product Activations
• Creating Effective Branded Experiences
• Data Driven Digital Marketing
• Developing Marketing Insights
• Digital Analytics and Reporting
• Digital Media and Advertising
• Measuring Marketing and Communication
• Social Media
• Target Audience Engagement
• Understanding of Financial Services