Digital Marketing Coordinator

Boardroom Appointments; Gauteng; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Boardroom Appointments is seeking a Digital Marketing Coordinator in Gauteng to plan and execute digital marketing strategies set by the Group Marketing Manager. The role focuses on growing the company’s online presence and generating leads in a B2B context.

You will create digital content, optimize platforms, monitor campaigns, and report on ROI and KPIs, while staying ahead of trends and industry insights to improve performance.

Qualifications

• Minimum qualification in digital marketing or related field.
• 3-5 years of experience in a digital marketing role.
• Proven experience developing and executing digital marketing plans in a B2B environment.
• Understanding of SEO and PPC strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Carry out digital marketing aligned to business objectives.
• Coordinate divisional strategy sessions to understand strategies.
• Create digital content that supports divisional and business goals.
• Build and optimize digital platforms to increase brand presence and visibility.
• Brainstorm and implement digital growth strategies to generate leads.
• Develop holistic digital marketing strategies and execute them after competitor/audience research.
• Plan monthly marketing strategies: content ideas, budgets, photoshoots, scheduling.
• Prepare monthly/ad-hoc campaign reports with ROI/KPIs and optimization recommendations.
• Manage social media community, ensuring timely responses and updating scripts as needed.
• Stay updated with new trends to optimize campaign performance and ad spend.

Skills

SEO knowledge

PPC knowledge

Communication skills

Content creation

Education

Relevant Digital Marketing qualification

Job description

About the job Digital Marketing Coordinator

Job purpose:

The role requires the ability to plan and execute all digital marketing strategies set by the Group Marketing Manager, determined by the Companys business.

• Relevant Qualification in Digital Marketing
• 3 5 Years experience in a digital marketing role.
• Proven experience developing and executing digital marketing plans and campaig ns in a B2B environment.
• Understand search engine optimization and how it is applied
• Understand pay-per-click strategies and tactics.
• Excellent written and verbal communication skills.

Responsibility:

• Carry out digital marketing in alignment to Business and Divisional objectives.
• Coordinate divisional strategy sessions to understand divisional strategies.
• Create digital content that supports divisional and business strategies.
• Build and optimize our digital platforms to increase the companys digital presence and visibility to ensure that the Company brand is front of mind.
• Brainstorming and implementing creative digital growth strategies to generate leads.
• Develop a holistic digital marketing strategy and execute it, through conducting competitor and audience research.
• Create monthly marketing strategies: Generating content ideas, allocating budgets, coordinating photoshoots, scheduling and implementing.
• Monthly & ad hoc campaign reporting: Reporting on the performance of all digital marketing activities against goals (ROI and KPIs), and providing recommendations to optimize future performance.
• Social Media community management: Maintain customer satisfaction and resolve any issues they may be experiencing in a timeous manner. Keep response scripts updated as and when changes arise.
• Keeping abreast with new trends and insights to optimize campaign performance and ad spend.