Digital Marketing Manager

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Communicate Finance is seeking a Digital Marketing Manager in South Africa's Wes-Kaap region to drive digital strategy, campaigns and growth. You will lead cross‑functional teams, optimise paid channels, email, SEO and content, and translate data into actionable improvements.

The role requires a marketing background with hands-on campaign management, data analytics, and budget oversight, with advantage for eCommerce/lead generation or B2B experience. Certifications are a plus.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Communications, Business, or related field.
• Relevant Digital Marketing certifications are advantageous.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimise digital marketing campaigns across paid search, paid social, email, SEO and content.
• Monitor digital performance, analyse data and identify opportunities to improve ROI, engagement and conversion.
• Manage digital marketing budgets, campaign timelines and external agencies or suppliers where required.
• Collaborate with internal stakeholders across marketing, creative, eCommerce, sales and commercial teams.
• Develop and present digital performance reports, insights and recommendations to key stakeholders.
• Stay up to date with digital marketing trends, platforms, technologies and best practices.
• Experience with eCommerce, lead generation, performance marketing or B2B digital marketing is advantageous.
• Strong understanding of digital analytics and the ability to translate data into actionable recommendations.
• Experience managing or mentoring junior digital marketing professionals is advantageous.

Skills

Digital marketing strategy

Campaign management

Data analysis

Budget management

Cross-functional collaboration

Performance reporting

Industry trend awareness

B2B / lead generation

Data-driven recommendations

Mentoring capability (advantage)

Education

Bachelors/Diploma in Marketing or related field

Digital Marketing certifications (advantage)

Job description

Company and Job Description

• We work with organisations across a range of industries that are looking for talented Digital Marketing Managers to drive digital strategy, performance and growth. We are proactively building our talent pool for both current and future opportunities, connecting skilled professionals with organisations where their digital expertise can directly contribute to business growth
• If you’re open to exploring your next career move, this is an opportunity to get your profile in front of a specialist Digital recruitment consultant and be considered for opportunities that align with your experience, career goals and preferred working environment
• You could have the opportunity to lead digital strategies, manage high-impact campaigns, work with creative and commercial teams, optimise digital performance and make a measurable impact while taking the next step in your marketing career

Skills & Experience

• Develop and execute comprehensive digital marketing strategies aligned with business objectives
• Manage and optimise digital marketing campaigns across channels such as paid search, paid social, email, SEO and content
• Monitor digital performance, analyse data and identify opportunities to improve ROI, engagement and conversion
• Manage digital marketing budgets, campaign timelines and external agencies or suppliers where required
• Collaborate with internal stakeholders across marketing, creative, eCommerce, sales and commercial teams
• Develop and present digital performance reports, insights and recommendations to key stakeholders
• Stay up to date with digital marketing trends, platforms, technologies and best practices
• Experience with eCommerce, lead generation, performance marketing or B2B digital marketing is advantageous
• Strong understanding of digital analytics and the ability to translate data into actionable recommendations
• Experience managing or mentoring junior digital marketing professionals is advantageous

Qualification

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Communications, Business, or a related field.
• Relevant Digital Marketing certifications are advantageous.