Digital Marketing Campaign Manager

Placements24; Vereeniging; Hybrid; ZAR 400,000 - 700,000; Full time

Benefits offered by this job

Remote work

Career development

Job summary

Placements24 is seeking a Digital Marketing Campaign Manager to lead integrated digital campaigns from concept to reporting. This remote role focuses on driving lead generation, brand awareness, and customer acquisition through SEO, SEM, social media, email, and content marketing.

The ideal candidate will design strategies, manage budgets, monitor performance with analytics tools, and collaborate with sales, product, and creative teams to optimize ROI and deliver measurable results.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• Proven experience managing multi-channel digital marketing campaigns.
• Strong analytical skills and ability to translate data into actions.

Responsibilities

• Design, develop, and execute multi-channel digital campaigns (SEO, SEM, social, email, content).
• Define campaign objectives, audiences, KPIs and budgets.
• Manage timelines and ensure on-schedule delivery within budget.
• Oversee campaign assets: ad copy, landing pages, emails, social posts.
• Monitor performance in real-time and adjust strategies for ROI.
• Conduct A/B testing and data analysis to identify improvements.
• Collaborate with sales, product, creative and external agencies.
• Generate reports with insights and recommendations for future initiatives.

Skills

Digital marketing

SEO

SEM

Analytics

Content marketing

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

Google Ads

Marketing automation software

CRM systems

Job description

About the Role

Our client, a pioneering tech company, is seeking an accomplished Digital Marketing Campaign Manager to lead their integrated digital marketing efforts. This is a fully remote position, ideal for a strategic thinker who thrives on executing impactful campaigns across diverse digital channels. You will be responsible for the end-to-end management of marketing campaigns, from conception and planning through execution, monitoring, and reporting. The goal is to drive significant improvements in lead generation, brand awareness, and customer acquisition, directly contributing to the company's growth trajectory. This role offers the flexibility of remote work while demanding a high level of strategic planning and operational excellence.

Key Responsibilities

• Design, develop, and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email, content marketing, affiliate marketing).
• Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
• Manage campaign timelines, ensuring all activities are delivered on schedule and within budget.
• Oversee the creation of campaign assets, including ad copy, landing pages, email content, and social media posts.
• Monitor campaign performance in real-time using analytics tools and adjust strategies to optimize results.
• Conduct A/B testing and data analysis to identify areas for improvement and maximize ROI.
• Collaborate with internal teams (e.g., sales, product, creative) and external agencies to ensure campaign success.
• Generate comprehensive reports on campaign performance, providing insights and recommendations for future initiatives.
• Stay current with digital marketing trends, emerging technologies, and best practices.

Requirements

• Proven experience as a Digital Marketing Campaign Manager or in a similar strategic marketing role, with a strong portfolio of successfully executed campaigns.
• Expertise across various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software, CRM systems).
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills, essential for remote collaboration.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in a remote-first or fully remote work environment is highly preferred.

Benefits

This fully remote **Yes** position offers a competitive salary of ** R per annum** and the flexibility to work from anywhere. Our client provides a comprehensive benefits package, significant opportunities for professional development, and a collaborative culture focused on innovation and results. Join a forward-thinking team dedicated to making a real impact in the digital space.