Digital Marketing and PR Coordinator

Placements24; George; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary commensurate with经验

Job summary

Placements24 in George, Western Cape, seeks a proactive Digital Marketing and PR Coordinator to manage the company’s online presence and campaigns. You will develop engaging content, manage social channels, and coordinate PR activities to boost brand awareness and customer engagement.

The role suits an individual with a passion for Media & PR, digital strategy, and the ability to work independently and in a team. Experience in the George area is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 1–3 years of digital marketing or PR experience.
• Proficiency with social media management tools and CMS.
• Strong SEO understanding and marketing analytics.
• Excellent copywriting and editing with keen attention to detail.
• Experience in George area PR is a plus.

Responsibilities

• Develop and execute digital marketing strategies across platforms.
• Create engaging blog content, social posts, and website copy.
• Grow and manage the company’s social media presence.
• Plan and execute PR activities, including media outreach.
• Monitor online conversations and respond to inquiries professionally.
• Analyze campaigns and provide insights to optimize efforts.

Skills

Digital marketing

Public relations

Copywriting

SEO

Social media

Education

Bachelor's degree

Tools

CMS

Graphic design basics

SEO tools

Job description

About the Role

Our client is seeking a proactive and creative Digital Marketing and PR Coordinator to join their team in George . This role is crucial for managing the company's online presence and executing integrated marketing and public relations campaigns. You will be responsible for developing engaging digital content, managing social media platforms, and coordinating PR activities to boost brand awareness and customer engagement. This is an exciting opportunity for an individual with a passion for Media & PR and digital strategy to contribute to the success of a dynamic business in the beautiful Western Cape region. We are looking for a detail-oriented individual who can work independently and as part of a team.

Key Responsibilities

• Develop and execute digital marketing strategies across various platforms, including social media, email, and content marketing.
• Create compelling and shareable content for blog posts, social media updates, website copy, and marketing collateral.
• Manage and grow the company's social media presence, including content scheduling, community engagement, and performance tracking.
• Assist in the planning and execution of public relations activities, including press release distribution and media outreach.
• Monitor online conversations and respond to customer inquiries and comments in a timely and professional manner.
• Analyze campaign performance data and provide insights to optimize future marketing and PR efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in digital marketing and/or public relations roles.
• Proficiency in social media management tools, content management systems (CMS), and basic graphic design software.
• Strong understanding of SEO principles and digital marketing analytics.
• Excellent copywriting and editing skills with a keen eye for detail.
• Experience working in or managing PR activities in the George area is a plus.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for professional growth and development in a supportive environment.
• Contribution towards medical aid and pension fund.
• A dynamic and collaborative team culture.
• Exposure to diverse marketing and PR projects within the Western Cape .