Media Relations Officer

Placements24; George; On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

On-site in George

Professional development

Collaborative team

Job summary

Placements24 in George, Western Cape, is seeking an experienced Media Relations Officer to lead media engagement and protect the client’s public image across the region. You will develop proactive media strategies, draft press materials, monitor coverage, and build strong relationships with journalists.

A Bachelor’s degree and at least four years of media relations experience are required. This on-site role offers a collaborative team environment, opportunities for professional development, and

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, or related field.
• Minimum of 4 years of experience in media relations or corporate communications.
• Proven success securing media coverage and managing media relationships.

Responsibilities

• Develop and execute strategic media relations plans to support organizational objectives and enhance public perception.
• Serve as a primary point of contact for media inquiries, providing timely and accurate information.
• Draft and disseminate press releases, media kits, and statements, ensuring adherence to brand voice and messaging guidelines.
• Build and maintain a robust database of media contacts across various platforms relevant to the George region .
• Proactively identify opportunities for positive media coverage and manage crisis communications as needed.
• Collaborate with the marketing team on integrated campaigns that leverage earned media effectively.

Skills

Media relations

Crisis communications

Writing

Education

Bachelor's degree in Communications

Tools

Media monitoring tools

Job description

About the Role

Our client is seeking an experienced Media Relations Officer to join their vibrant communications department located in George . This role is critical for managing our client's public image and ensuring effective communication with media partners throughout the Western Cape . You will be responsible for developing proactive media strategies, responding to inquiries, and fostering positive relationships with journalists and media representatives. This is an exciting opportunity to contribute to high-impact PR initiatives within a company known for its commitment to community engagement and excellence, working within a dedicated team focused on transparent and impactful public discourse.

Key Responsibilities

• Develop and execute strategic media relations plans to support organizational objectives and enhance public perception.
• Serve as a primary point of contact for media inquiries, providing timely and accurate information.
• Draft and disseminate press releases, media kits, and statements, ensuring adherence to brand voice and messaging guidelines.
• Build and maintain a robust database of media contacts across various platforms relevant to the George region .
• Proactively identify opportunities for positive media coverage and manage crisis communications as needed.
• Collaborate with the marketing team on integrated campaigns that leverage earned media effectively.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Minimum of 4 years of experience in media relations, PR agency work, or corporate communications.
• Demonstrated success in securing positive media coverage and managing media relationships.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Experience with media monitoring tools and reporting on coverage effectiveness.
• Ability to work effectively under pressure and manage sensitive information with discretion.

Benefits

• Competitive salary and comprehensive benefits package.
• On-site role within a dynamic team in George , fostering strong professional relationships.
• Access to ongoing training and professional development in the communications field.
• Opportunities to engage with influential media figures and contribute to significant campaigns.
• Supportive work environment with a focus on work-life balance.