Digital Marketer

redember-recruitment; Midrand; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Red Ember Recruitment is seeking a skilled and dynamic Digital Marketer to join our client’s team in Midrand. The role encompasses SEO management, Google Ads management, organic and paid social media marketing, content production, and reporting & analytics.

You will plan, execute, and optimise campaigns across platforms, ensuring alignment with client objectives and measurable results. You will work with strategies, content creators, and analytics tools to deliver high-quality online marketing

Qualifications

• Diploma or degree in Digital Marketing or equivalent.
• Experience with: Google Analytics, Search Console, Google Business, Ads, Merchant Center, Tag Manager, YouTube.
• Demonstrated experience managing multi-platform digital campaigns.
• Proficiency in content management systems, analytics tools, and ad platforms.
• Advantageous: Knowledge of SEO tools (SEMRush, Screaming Frog, etc.).
• Basic website development & design understanding (HTML5, Shopify, WordPress, Wix).

Responsibilities

• Lead SEO management and audits with actionable improvements.
• Set up, manage, and optimise Google Ads campaigns and tracking.
• Create and publish organic and paid social content; manage engagement.
• Plan content calendars and ensure SEO best practices in content.
• Compile performance reports and provide data-driven insights.

Skills

Multi-platform campaigns

Analytical mindset

Content planning

SEO knowledge

Trend analysis

Communication

Education

Diploma or degree in Digital Marketing or equivalent

Tools

GA4

Tag Manager

Search Console

Merchant Center

GMB

SEMRush

Screaming Frog

YouTube

Facebook Ads

Instagram Ads

LinkedIn Campaign Manager

Job description

Red Ember Recruitment is seeking a skilled and dynamic Digital Marketer to join our client’s team in Midrand.

SEO Management

Conduct keyword research and build seed lists for campaigns and content alignment. Optimise on-page elements (meta tags, titles, descriptions). Perform technical SEO audits and implement corrective actions. Develop backlink strategies and identify high-authority link-building opportunities. Maintain and optimise local SEO profiles (Google My Business). Produce monthly SEO reports with insights and recommendations.

Tools: GA4, Tag Manager, Search Console, Merchant Center, GMB, SEMRush, Screaming Frog.

Google Ads Management

Set up and manage Google Ads accounts and perform keyword strategy. Build and manage campaigns with targeted goals and budgets. Implement conversion tracking and ensure accurate data reporting. Monitor and optimise weekly for performance and ROI. Produce detailed monthly Google Ads reports.

Tools: Google Ads, Tag Manager, Merchant Center, GMB.

Organic Social Media Marketing

Create monthly content calendars with platform-specific posts. Produce high-quality written, visual, and video content. Manage engagement, community interactions, and queries. Conduct trend analysis for actionable strategy updates. Deliver monthly performance reports.

Tools: Facebook, Instagram, LinkedIn, GMB, WhatsApp, SEMRush.

Paid Social Media Marketing

Brief and execute ad creatives aligned with campaign objectives. Develop and manage paid social campaigns across Facebook, Instagram, and LinkedIn. Optimise campaigns for CPC, CTR, ROAS, and other key metrics. Produce monthly reports on paid social performance.

Tools: FB/IG/LinkedIn Ads Manager.

Content Production

Plan, produce, and schedule platform-specific content (blogs, social posts, video scripts). Work with the design team to deliver high-quality visuals. Ensure SEO best practices are applied to all content. Load and publish content across websites and social platforms. Track performance metrics (traffic, engagement, conversions).

Tools: AI tools, Google Workspace, YouTube.

Reporting & Analytics

Compile performance reports across all digital marketing streams. Use tools such as Google Analytics, SEMRush, and Hootsuite for KPI monitoring. Provide actionable insights based on data patterns and trends.

Tools: Whatagraph.

General Responsibilities

Stay updated on digital marketing tools and trends. Ensure timely, high-quality delivery of all tasks. Maintain accurate tracking across platforms. Collaborate with strategists, designers, and operations teams. Support client communication and reporting.

Requirements

• Diploma or degree in Digital Marketing or equivalent.
• Experience with: Google: Analytics, Search Console, Google Business, Ads, Merchant Center, Tag Manager, YouTube. Social: Facebook, Instagram, Business Manager, LinkedIn & Campaign Manager.
• Demonstrated experience managing multi-platform digital campaigns.
• Proficiency in content management systems, analytics tools, and ad platforms.
• Advantageous: Knowledge of SEO tools (SEMRush, Screaming Frog, etc.).
• Basic website development & design understanding (HTML5, Shopify, WordPress, Wix).