Digital Insights Strategist — Social Listening

ninety9cents; Cape Town; On-site; ZAR 360,000 - 540,000; Full time

Job summary

ninety9cents in Cape Town seeks a mid-level Social Listening Analyst to lead social listening, sentiment analysis and digital insight work across a portfolio of brands. You will uncover conversations, behaviours and emerging trends that shape strategy and campaign planning.

Youll translate raw data into actionable insights and present client-ready decks, collaborating with strategists, creatives and client service teams. Strong experience with Brandwatch and analytics tools is preferred.

Qualifications

• A degree or equivalent qualification in marketing, communications, data analytics, statistics, research or a related discipline.
• Approximately 3–5 years’ experience in social listening, social intelligence, digital insights, audience intelligence, sentiment analysis or digital strategy, ideally within an agency, marketing or communications environment.
• Demonstrable experience translating social, digital or audience data into strategic insight and recommendations.
• Hands‑on experience using social listening and insight platforms such as Brandwatch.
• Familiarity with SEMrush, Screaming Frog, SproutSocial, Hubspot, MailChimp or comparable tools is advantageous.

Responsibilities

• Set up, manage and optimise social listening and sentiment-analysis programmes across multiple brands and categories.
• Monitor online conversation, brand sentiment, share of voice, competitor activity, cultural trends and emerging consumer behaviours across social and digital channels.
• Build, maintain and quality‑assure listening queries, dashboards and reporting frameworks to ensure data accuracy, consistency and relevance.
• Analyse social, digital and channel data to identify meaningful patterns, opportunities, risks and strategic implications.
• Translate raw data into clear insight narratives, practical recommendations and persuasive strategic presentations.
• Produce regular social listening, sentiment, digital‑performance and channel reports for internal teams and clients.

Skills

Social listening

Data analytics

Storytelling

Excel/Sheets

Presenting to clients

Project management

Education

Degree in marketing/communications/data analytics

Tools

Brandwatch

SEMrush

Screaming Frog

Sprout Social

HubSpot

GA4

Power BI/Looker Studio

Job description

ninety9cents in Cape Town seeks a mid-level Social Listening Analyst to lead social listening, sentiment analysis and digital insight work across a portfolio of brands. You will uncover conversations, behaviours and emerging trends that shape strategy and campaign planning.

Youll translate raw data into actionable insights and present client-ready decks, collaborating with strategists, creatives and client service teams. Strong experience with Brandwatch and analytics tools is preferred.