Head of Social Media & Content Strategy

Placements24; Cape Town; Vor Ort; ZAR 700.000 - 1.000.000; Vollzeit

Benefits dieser Stelle

Medical aid

Retirement fund

Annual leave

Professional development

Zusammenfassung

Placements24 in Cape Town, Western Cape, is seeking a visionary Lead Social Media & Content Strategist to elevate the brand’s digital presence. You will craft compelling narratives and engage a broad audience across platforms from a Cape Town hub.

You will lead content strategy, oversee high-quality content creation, and drive influencer campaigns while mentoring junior team members. A strong background in analytics and cross-functional collaboration is essential.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years of experience in social media management and content strategy, preferably in e-commerce.
• Proven ability to develop and implement successful social campaigns with measurable results.
• Deep understanding of major platforms (IG, FB, X/Twitter, LinkedIn, TikTok, Pinterest) and audiences.

Aufgaben

• Conceptualize and execute a cutting-edge social media and content strategy to drive brand awareness, engagement, and conversions.
• Oversee creation of high-quality content (text, image, video) across channels with consistent tone.
• Manage social media calendar, scheduling posts and real-time engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with marketing, design, and product teams for integrated campaigns.
• Analyze metrics and traffic to measure campaign effectiveness and optimize.
• Develop and manage influencer campaigns and relationships with key influencers.
• Stay updated on algorithms, best practices, and emerging platforms.
• Provide guidance and mentorship to junior social media team members.

Kenntnisse

Social media strategy

Content marketing

Team leadership

Analytics

Influencer marketing

Copywriting

Canva/Adobe Creative Suite

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Jobbeschreibung

Placements24 in Cape Town, Western Cape, is seeking a visionary Lead Social Media & Content Strategist to elevate the brand’s digital presence. You will craft compelling narratives and engage a broad audience across platforms from a Cape Town hub.

You will lead content strategy, oversee high-quality content creation, and drive influencer campaigns while mentoring junior team members. A strong background in analytics and cross-functional collaboration is essential.