Digital Fundraising Specialist

Placements24; Cape Town; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary and performance‑drn

Comprehensive medical, dental, and视on

Generous annual leave and holidays

Professional development opportunities

Access to digital marketing tools

Job summary

Placements24 is seeking a Digital Fundraising Specialist for a prominent humanitarian organization in Cape Town. This remote-first role focuses on expanding online donations, donor engagement, and building a robust digital donor base, leveraging email, social media, and website campaigns.

You will create engaging content, optimize donation workflows, and manage paid campaigns while collaborating with marketing to ensure brand consistency and impact across programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4+ years of digital marketing experience with a focus on online fundraising for nonprofits.
• Proven success in planning and executing digital fundraising campaigns meeting targets.
• Knowledge of SEO, SEM, email platforms, and social media advertising.
• Experience with CRM and donation platforms (Raiser's Edge, Salesforce NPSP).
• Strong analytic and storytelling copywriting abilities.

Responsibilities

• Develop and execute digital fundraising strategies across online platforms.
• Optimize donation pages and workflows to improve conversions.
• Create digital content to engage donors and show impact.
• Plan paid campaigns (Google Ads, social ads) to grow donations.
• Analyze web traffic and donor data to identify growth opportunities.
• Collaborate with marketing for consistent brand messaging.
• Manage digital fundraising budget and ROI.
• Conduct A/B testing to improve campaign performance.

Skills

Analytical skills

Copywriting

Content creation

Remote work capability

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Mailchimp

Constant Contact

Raiser's Edge

Salesforce NPSP

SEO

SEM

Google Ads

Job description

About the Role

Our client, a prominent humanitarian organization based in Cape Town, is actively seeking a skilled and innovative Digital Fundraising Specialist to join their dynamic team. This is a pivotal remote-first position, requiring a strategic thinker capable of maximizing online donations and cultivating a robust digital donor base. You will be at the forefront of leveraging digital channels to advance our client's mission, ensuring sustainable funding for critical projects. The successful candidate will possess a deep understanding of digital marketing, online donation platforms, and donor engagement strategies. If you are a creative professional with a passion for driving philanthropic impact through digital means and thrive in a fully remote work environment, this opportunity is for you. You will play a critical role in shaping the online giving experience and expanding our client's financial capacity to serve those in need across various programs.

Key Responsibilities

• Develop and execute comprehensive digital fundraising strategies across multiple online platforms, including social media, email marketing, and website campaigns.
• Manage and optimize online donation pages and workflows to maximize conversion rates.
• Create compelling digital content (e.g., videos, infographics, success stories) to engage potential donors and communicate the impact of their contributions.
• Plan and implement paid digital advertising campaigns (e.g., Google Ads, social media ads) to reach new audiences and drive donations.
• Analyze website traffic, campaign performance, and donor data to identify trends, insights, and opportunities for growth.
• Cultivate relationships with online donors through personalized communication and targeted engagement strategies.
• Stay abreast of the latest trends and technologies in digital fundraising and non-profit marketing.
• Collaborate with marketing and communications teams to ensure brand consistency and integrated campaign messaging.
• Manage the digital fundraising budget effectively, ensuring a strong return on investment.
• Conduct A/B testing on various digital elements to continuously improve campaign performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on online fundraising or non-profit development.
• Proven track record of successfully planning and executing digital fundraising campaigns that have met or exceeded targets.
• In-depth knowledge of SEO, SEM, email marketing platforms (e.g., Mailchimp, Constant Contact), and social media advertising.
• Experience with CRM systems and donation platforms (e.g., Raiser's Edge, Salesforce NPSP).
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong content creation and copywriting skills, with a talent for storytelling.
• Ability to work independently, manage multiple projects simultaneously, and adapt to changing priorities in a remote setting.
• Excellent project management and organizational skills.
• A genuine commitment to the mission of our client and a passion for charitable causes.

Benefits

• Highly competitive salary and performance-based incentives.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive medical, dental, and vision insurance plans.
• Substantial annual leave and public holiday concessions.
• Opportunities for continuous learning and professional development, including attending industry conferences.
• A collaborative and impact-driven virtual team culture.
• Access to state-of-the-art digital marketing tools and resources.
• The chance to significantly contribute to impactful humanitarian work originating from Cape Town.
• Retirement savings plan contributions.